The American economy is in serious trouble, and one industry which has been brought to its knees is the automotive industry. Every month the nation's biggest car manufacturers are posting record declines in sales.
It's not just American car manufacturers who are taking a beating, either: Many Japanese car makers, for example, are seeing huge drops in sales.
All this means that it is a good time for you, the car buyer, to buy a car, because the competition is unbelievably fierce out there to bring in sales. As part of this remarkable competition, car dealers are now offering conquest discounts. Conquest discounts are discounts given to new car buyers by car dealers for having switched to their brand of car.
How do conquest discounts work?
Let's say you're a faithful Chevrolet driver. You've been driving Chevys for years and years, and now you're ready to buy a new one.
You may, however, just decide to take a peek at a kind of car you've never driven before - a Peugeot, for example. You take a look at the Peugeot, and you inform the dealer that you've been a faithful Chevy driver for years. At that point, the dealer may offer you an extra incentive to buy a new Peugeot. This incentive, a discount on the price of the new car, is the conquest discount. The Peugeot dealer has, effectively, "conquered" you from Chevrolet.
Of course, you don't have to accept the conquest discount and you can stick with Chevrolet. But you might very well be able to use your offer of the conquest discount in order to get a discount of your own with Chevrolet. That discount might even be the same amount as the conquest discount.
To learn more about conquest discounts, be sure to speak to an auto sales specialist. He or she can give you the advice you need before you commit to a conquest discount and a new car.
