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Privacy Policy

By visiting, using and/or submitting information to www.GoBankingRates.com, you are accepting the practices described in this Privacy Policy.

Go Banking Rates takes your privacy seriously, and has published this Privacy Policy to explain how Go Banking Rates treats all information you may submit to www.GoBankingRates.com, except that information which is submitted pursuant to a sweepstakes entry. Refer to the Official Rules and Privacy Policy for each individual sweepstakes for Go Banking Rates’s specific policies regarding information sharing and disclosure pursuant to sweepstakes entry.

Collection of Personally Identifiable Information

Many of the features of www.GoBankingRates.com are available to you without your providing personally identifiable information. Personally identifiable information generally includes information that could be used to determine your identity, such as your name, address, phone number, e-mail address, and birth date. The following are certain situations in which Go Banking Rates may collect personally identifiable information from you:

Use of Personally Identifiable Information

Go Banking Rates uses your personally identifiable information as follows:

Policy and the Terms of Use

Disclosure of Personally Identifiable Information

Unless you are entering one of Go Banking Rates’s sweepstakes, Go Banking Rates does not currently sell your personally identifiable information. The following describes some of the ways that your personally identifiable information may be disclosed in the normal scope of business:

The types of information that may be collected by third-party advertising companies include the following:

If you would like to opt-out of third-party advertising companies’ use of such information, go to www.SavingsSavy.info/unsubscribe

Newsletters and CAN-SPAM Compliance

GoBankingRates.com sends only verified newsletters, specifically requested by Go Banking Rates subscribers. Subscriptions to GoBankingRates.com newsletters are verified by sending an e-mail. GoBankingRates.com is fully compliant with the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003.

Cookie technology

“Cookies” are alphanumeric identifiers in the form of text files that are inserted and stored by your Web browser on your computer’s hard drive. Go Banking Rates, its external service providers, internal service providers, and third-party advertising companies, may set and access cookies on your computer to track and store preferential information about you. Go Banking Rates, and its external service providers, internal service providers, and third-party advertising companies gather anonymous information about you through cookie technology on an aggregate level only. For example, a third-party advertising company may assign a cookie (and a Web beacon, described below) to you, to limit the amount of times you see a particular advertisement or to help better determine which advertisements to serve to you. Please note that most Internet browsers will allow you to stop cookies from being stored on your computer and to delete cookies stored on your computer.


Personally identifiable information you submit to Go Banking Rates is password-protected for your privacy and security. In certain areas Go Banking Rates uses industry-standard SSL-encryption to protect data transmissions. In the unlikely event that an unauthorized third party compromises Go Banking Rates security measures, Go Banking Rates will not be responsible for any damages directly or indirectly caused by an unauthorized third party’s ability to view, use or disseminate such information.

Links to Other Web sites

www.GoBankingRates.com may include links to other third party Web sites. Such links are not an endorsement by Go Banking Rates of those Web sites and/or the products or services offered there. Third party Web sites may have different privacy policies and Go Banking Rates is not responsible for the privacy practices of those third party Web sites. If you click on a link to a third party Web site, Go Banking Rates encourages you to check the privacy policy of that Web site, as it may differ substantially from that of this Privacy Policy.

Access and Use of www.GoBankingRates.com

www.GoBankingRates.com is intended to be accessed and used only by adults and is not directed to children under the age of 18. Go Banking Rates does not knowingly permit registration or submission of personally identifiable information by anyone under the age of 18.

Changes to this Privacy Policy

Go Banking Rates reserves the right to update, amend and/or change this Privacy Policy at any time in its sole discretion and without notice. Updates to this Privacy Policy will be posted here. Any information Go Banking Rates collects from you online is subject only to Go Banking Rates’s most current Privacy Policy. You are encouraged to revisit this Privacy Policy from time to time in order to review any changes that have been made. Go Banking Rates’s last update was July 1, 2008. Your continued access and use of www.GoBankingRates.com following the posting of any such changes shall automatically be deemed your acceptance of the same.

Questions or Concerns

If you have questions, comments, concerns or feedback regarding this Privacy Policy, send an e-mail to info@gobankingrates.com

Governing Law; Arbitration

You agree that: (i) www.GoBankingRates.com shall be deemed solely based in the State of Californai; and (ii) www.GoBankingRates.com shall be deemed a passive Web site that does not give rise to personal jurisdiction over Go Banking Rates, either specific or general, in jurisdictions other than the State of California. This Privacy Policy is to be governed by and construed in accordance with the internal laws of the State of California, without regard for principles of conflicts of laws. Any civil action, claim, dispute or proceeding arising out of or relating to this Privacy Policy shall be referred to final and binding arbitration, before a single arbitrator, under the commercial arbitration rules of the American Arbitration Association.


You and Go Banking Rates shall select the arbitrator, and if you and Go Banking Rates are unable to reach agreement on selection of the arbitrator within thirty (30) days after the notice of arbitration is served, then the American Arbitration Association shall select the arbitrator. Arbitration shall not commence until the party requesting it has deposited One Thousand Dollars ($1,000.00) with the arbitrator for the arbitrator’s fees and costs. The party requesting arbitration shall advance such sums as are required from time to time by the arbitrator to pay the arbitrator’s fees and costs until the prevailing party is determined or the parties have agreed in writing to an alternate allocation of fees and costs.

Judgment upon any award rendered by the arbitrator shall be final, binding and conclusive upon you and Go Banking Rates and your and Go Banking Rates’s respective administrators, executors, legal representatives, successors and assigns, and may be entered in any court of competent jurisdiction. Notwithstanding the previous sentence, in no event shall either you or Go Banking Rates be entitled to punitive, special, indirect or consequential damages and both you and Go Banking Rates hereby waive your and Go Banking Rates’s respective rights to any punitive, special, indirect or consequential damages, including, but not limited to, damages for any loss of profit, revenue or business.

If any portion of this Privacy Policy is deemed unlawful, void or unenforceable by any arbitrator, this Privacy Policy as a whole shall not be deemed unlawful, void or unenforceable, but only that portion of this Privacy Policy that is unlawful, void or unenforceable shall be stricken from this Privacy Policy.

The headings contained in this Privacy Policy are for convenience of reference only, are not to be considered a part of this Privacy Policy, and shall not limit or otherwise affect in any way the meaning or interpretation of this Privacy Policy.

All covenants, agreements, representations and warranties made in this Privacy Policy, as may be amended by Go Banking Rates from time to time, shall survive your acceptance of this Privacy Policy.

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