Many people love their cars, and stay with the same brand even when they buy a new vehicle. Automobile makers know this, and beyond their attempts to build the best cars possible, they also want to create incentives for more and more brand loyalty. Their goal is add more customers and retain the ones they already have. Volvo, for example, does not want to see a single current Volvo owner switch to another auto manufacturer’s vehicle. As part of their customer retention goals, auto makers offer loyalty rebates.
A loyalty rebate is exactly what you think it is – a rebate given to owners of a specific kind of car, by the manufacturer of that car, in order to get them to buy one of their new models. So, if you own a 1998 Volkswagen Jetta, for example, and are now ready to turn it and put down some cash for a new car, Volkswagen could offer you a cash incentive, in the form of the rebate, to buy a new Volkswagen. It doesn’t have to be a Jetta, either – as long as you stay in the manufacturer’s family you could qualify for the rebate.
To learn more about loyalty rebates, be sure to speak to a car dealer you trust. A loyalty rebate could result in big savings on your next car purchase.
