In 2003, Luke Landes created Consumerism Commentary to hold himself accountable for his financial decisions and progress. With this goal, he created Consumerism Commentary, a blog using the name Flexo to protect his identity, where he could share the intimate details of his bank accounts, engaging readers on a journey from debt to financial success. Today, Consumerism Commentary boasts an active community of hundreds of thousands of readers every month. In addition to Consumerism Commentary, Flexo has written about money for US News, Currency from American Express, Yahoo Finance, TurboTax, and PC World Magazine.