When it comes to where you house your cash, institutions like TD Bank are putting their money where their technology is to help create the next generation of customer service and consumer integration. See how TD Bank is trying to keep up with the constantly evolving state of banking technology.
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TD Bank, like most other national financial institutions, is at a crossroads: Do they adapt to the increasingly online-driven millennial marketplace or continue forth with the traditional banker-client relationship that has been in place for years? TD Bank — which was voted as the best national bank of 2018 by GOBankingRates — seems to think their secret to success lies somewhere in between.
“Technology is enabling organizations — not just banks — to get closer to their customers,” said Jason Thacker, the head of consumer deposits at TD Bank. “Yes, it’s a challenge, but it’s a challenge that’s no different than any other industry … and it allows us to raise our game.”
Old school banking fans can also breathe a sigh of relief — TD’s team is a huge proponent of person-to-person interaction. With nearly 1,300 branches across the East Coast, TD understands the benefit of the human element — but they also want to ensure simplicity and convenience.
Thacker and the rest of the TD Bank team are trying to bridge the gap between classic customer service and convenience by implementing new types of tech. Instituting things such as voice print technology — where customers’ voices authenticate their identity — coupled with easy-to-use mobile and online banking platforms allow for TD’s customers to benefit from the best of both worlds.
“Technology and banking is absolutely an evolving landscape,” said Thacker. “But it doesn’t take away the human day-to-day touch that we strive to provide here at TD.”
Click to keep reading about 3 Steps To Open a TD Bank Account.