Low APR versus cash back: Which feature matters most when applying for a new credit card? In a GOBankingRates survey, 1,003 Americans shared answers to the question about credit card features that matter most to them. According to our data, 26% of respondents value a low purchase APR. Rewards and/or cash back were the top priority for 22% of respondents. Explore: GOBankingRates' Best Credit Cards for 2023Read More: If Your Credit Score is Under 740, Make These 4 Moves Now Which of these features should cardholders prioritize? Sometimes the answer depends on how you plan to use your credit card….