Ally Invest Review: Low Commission Fees

What does Ally Invest offer as an online brokerage?

Ally Invest, Ally Bank’s brokerage and wealth management division, announced in August that its customers can now trade more than 100 commission-free exchange-traded funds (ETFs) on its online platform. This will help customers further diversify their portfolios and save money on strategic ETF investing.

Read this review to learn what else Ally Invest can offer traders.

Ally Invest at a Glance
Self-Directed Trading
  • Stock, ETF trades for $4.95 with no account minimum, $3.95 with Ally Select Invest
  • Commission-free ETFs with WisdomTree, iShare and others
  • $150 credit when you transfer $2,500 or more
Cash-Enhanced Managed Portfolio
  • $100 to start
  • No annual advisory fee
Investment Tools
  • Streaming charts
  • Investment calculators
  • Market analysis and more
Information accurate as of Sept. 13, 2018.

In This Review:

Related: ETF vs. Mutual Fund — How to Choose Your Investments

What You Need to Know About Ally Invest

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Ally Invest’s online trading can serve either budding Buffetts or veteran traders, though the low commission fees and commission-free ETFs under Ally’s self-directed trade component might be most attractive for the latter category.

Best for:

  • Beginning traders seeking to expand their portfolio while saving money on trades
  • Intermediate traders comfortable with either independent trading or a brokerage-managed portfolio
  • Advanced traders looking to take advantage of premium discounts contingent on high trade volume

Ally Invest lets traders choose from a variety of investment products including:

  • Stocks
  • Options
  • ETFs
  • Bonds
  • Mutual Funds
  • Forex
  • Futures

Note that Forex and Futures trading is usually recommended only for experienced traders. Ally also offers IRAs with its Cash-Enhanced Managed Portfolio option.

Read: 10 Stocks You Can Feel Good About — Ethically and Financially

Best Features of Ally Invest

No account minimums, low commission fees and even commission-free ETFs sound attractive to beginning traders who might not have as much to invest. However, experienced traders can also take advantage of Ally Invest Select’s $3.95 commission fee, available if you can maintain a more than $100,000 daily balance and make more than 30 trades per quarter. Options trades are available for both Ally Invest and Ally Invest Select at 65 cents and 50 cents per contract (on top of the base commission), respectively. Learn more about options trading.

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Pricing for Self-Directed Trading at Ally Invest
Stock and ETFs $4.95
Stock and ETFs with Ally Invest Select $3.95
Options Trading 65 cents per contract plus $4.95 base-commission
Options Trading with Ally Invest Select 50 cents per contract plus $3.95 base-commission
Commission-free ETFs $0
Bonds $1 per bond
Mutual Funds $9.95 per trade
Information accurate as of Sept. 13, 2018.

On the other hand, you could entrust Ally entirely with your trade. The bank offers Cash-Enhanced Managed Portfolios for a minimum of $100. Once you’ve applied, the bank creates a portfolio of ETFs based on what you tell them about your financial goals. This option comes with no annual advisory fee.

Ally Invest also offers useful services to help you ascertain your financial goals. The trading platform comes equipped with the following:

  • Streaming charts: Six types of charts to help you track performances of stocks, ETFs and indices
  • Market and company snapshots: Receive information on market stats and company news
  • Watchlists: Set up different lists to keep up to date on different securities
  • Profit/loss calculator: Understand your trade’s profit and loss potential before placing it

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Check Out: 21 Stock Perks That Will Blow Your Mind

Ally Invest Has Options for Many

Whether you enjoy self-directed trade or prefer to let your bank manage your securities, Ally Invest reviews show that it offers ways to take advantage of both. However, Ally’s services might best suit self-directed traders. Its $4.95 commission fee for stocks and ETF trades — with the option to get a lower commission of $3.95 — is useful for offsetting potential losses incurred during trades. Plus, investors who move their funds from a pre-existing account should note the $150 credit on transfers of $2,500 or more.

Click through to learn why Ally is one of the best discount brokers.

More From GoBankingRates

GOBankingRates is a personal finance and consumer interest rate website owned by ConsumerTrack, Inc., an online marketing company serving top-tier banks, credit unions and other financial services organizations. Some companies mentioned in this article might be clients of ConsumerTrack, Inc., which serves more than 100 national, local and online financial institutions. Rankings and roundups are completely objective, and no institution, client or otherwise, paid for inclusion or specific placement. Any opinions, analyses, reviews or recommendations expressed in this article are those of the author alone and have not been reviewed, approved or otherwise endorsed by the companies included in the article. All fees and rates are subject to change at the issuers’ discretion. Some interest rates might be short-term or promotional offers only, and it is possible additional terms and conditions must be met in order to obtain the interest rates listed. Rates and availability might vary by region. Verify terms and conditions before opening an account.

Editorial Note: This content is not provided by Ally Bank. Any opinions, analyses, reviews or recommendations expressed in this article are those of the author alone and have not been endorsed by Ally Bank.

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About the Author

Sean Dennison

Sean joined the GOBankingRates team in 2018, bringing with him several years of experience with both military and collegiate writing and editing experience. Sean’s first foray into writing happened when he enlisted in the Marines, with the occupational specialty of combat correspondent. He covered military affairs both in garrison and internationally when he deployed to Afghanistan. After finishing his enlistment, he completed his BA in English at UC Berkeley, eventually moving to Southern California.

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Ally Invest Review: Low Commission Fees
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