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Boomer investors prefer to stick to tried and true companies that they’re familiar with and know to be stable, according to the findings of the Q1 2023 Apex Next Investor Outlook report.
“While boomers are also pro-tech, unlike the other generational cohorts, only boomers held Exxon (XOM) within their top 12 holdings,” said Connor Coughlin, chief commercial officer of fintech at Apex Fintech Solutions. “Boomers’ top holdings skewed more towards stability — JP Morgan (JPM) was ranked as No. 13 compared to No. 27 for Gen Z.”
