Facebook (NASDAQ: FB)
No matter which side of the aisle you're on, social media has become the ultimate platform for voicing political opinions and organizing advocacy actions. The leader of the pack is most definitely Facebook.
Political chaos aside, Facebook is still the dominant force in social media — and the company is intent on getting you to spend money.
The tech giant had almost 2 billion users as of early 2017. Mobile users are currently at one billion and rising, which will continue to be a boost to Facebook's bottom line.
"Facebook will benefit the most from the inevitable adoption of the mobile trend, which is a big driver for e-commerce," says Ma. "Mobile accounts for 20 percent of online spending and 50 percent of digital media consumption. In third-quarter 2016, 84 percent of Facebook's ad revenue came from mobile."
The forward-thinking nature of the social media pioneer helps to keep them at the forefront of the industry, even when faced with a challenge. "As a sign of rebellion to the 'establishment,' Facebook has never been able to keep the youngest 10 percent of teens because the social media site is not 'cool' enough for them," said Ma.
The solution? The purchase of youth-favored Instagram.
Maximizing video ads while monetizing Messenger and WhatsApp have helped the stock grow by 200 percent since its IPO four years ago. The per-share price is trending at $130.98 as of January 2017.