Companies That Traditionally Spend the Most Money on Super Bowl Sunday

Even if the Super Bowl itself is a clunker of a game, the commercials are usually still worth watching. To many, the ads are the reason to watch the broadcast.

With 30-second ads running at a whopping $5.6 million for this year’s Super Bowl between the Kansas City Chiefs and Tampa Bay Buccaneers, a commercial during the big game is no small investment.

Learn: How Rich Are These Past Super Bowl Winners?

GOBankingRates looked at the top 30 companies that have spent the most on Super Bowl Sunday and found some interesting trends. The list is dominated by beverage makers and car companies, and the total number of seconds purchased over the 54 Super Bowls is 35,712.

Read on to see which teams head the list.

Last updated: Feb. 4, 2021

Nissan

Total Super Bowl Ad Spending: $41,718,000
Total Ads Aired: 17
Seconds of Ads: 660
Number of Super Bowls Advertised In: 9
Average $ Spent Per Ad: $2,454,000
Average $ Spent Per Second of Ad: $63,209
Average $ Spent Per Super Bowl: $4,635,333

See: The Most Expensive Super Bowl Commercials of All Time

IBM

Total Super Bowl Ad Spending: $42,458,000
Total Ads Aired: 29
Seconds of Ads: 990
Number of Super Bowls Advertised In: 11
Average $ Spent Per Ad: $1,464,069
Average $ Spent Per Second of Ad: $42,887
Average $ Spent Per Super Bowl: $3,859,818

More: Past Super Bowl Stars Who Scored Big Endorsement Deals

Snickers

Total Super Bowl Ad Spending: $42,964,000
Total Ads Aired: 13
Seconds of Ads: 375
Number of Super Bowls Advertised In: 10
Average $ Spent Per Ad: $3,304,923
Average $ Spent Per Second of Ad: $114,571
Average $ Spent Per Super Bowl: $4,296,400

Read: Everything You Can Buy for the Cost of One Super Bowl Ticket

Radio Shack

Total Super Bowl Ad Spending: $44,943,000
Total Ads Aired: 17
Seconds of Ads: 540
Number of Super Bowls Advertised In: 9
Average $ Spent Per Ad: $2,643,706
Average $ Spent Per Second of Ad: $83,228
Average $ Spent Per Super Bowl: $4,993,667

Learn: Most Expensive Super Bowl Rosters of the Past Decade

Taco Bell

Total Super Bowl Ad Spending: $47,808,000
Total Ads Aired: 13
Seconds of Ads: 480
Number of Super Bowls Advertised In: 11
Average $ Spent Per Ad: $3,677,538
Average $ Spent Per Second of Ad: $99,600
Average $ Spent Per Super Bowl: $4,346,182

See: 18 of the Richest NFL Players Who Never Won a Super Bowl

Gillette

Total Super Bowl Ad Spending: $48,335,600
Total Ads Aired: 31
Seconds of Ads: 1,026
Number of Super Bowls Advertised In: 17
Average $ Spent Per Ad: $1,559,213
Average $ Spent Per Second of Ad: $47,111
Average $ Spent Per Super Bowl: $2,843,271

Read: The 10 Highest-Paid Players in This Year’s Super Bowl

Visa

Total Super Bowl Ad Spending: $48,721,000
Total Ads Aired: 19
Seconds of Ads: 690
Number of Super Bowls Advertised In: 12
Average $ Spent Per Ad: $2,564,263
Average $ Spent Per Second of Ad: $70,610
Average $ Spent Per Super Bowl: $4,060,083

Universal

Total Super Bowl Ad Spending: $53,298,000
Total Ads Aired: 12
Seconds of Ads: 450
Number of Super Bowls Advertised In: 7
Average $ Spent Per Ad: $4,441,500
Average $ Spent Per Second of Ad: $118,440
Average $ Spent Per Super Bowl: $7,614,000

Read: How Much Is Peyton Manning Worth?

Cadillac

Total Super Bowl Ad Spending: $54,439,500
Total Ads Aired: 20
Seconds of Ads: 645
Number of Super Bowls Advertised In: 10
Average $ Spent Per Ad: $2,721,975
Average $ Spent Per Second of Ad: $84,402
Average $ Spent Per Super Bowl: $5,443,950

See: Here’s How Rich Every NFL Team Is

Pizza Hut

Total Super Bowl Ad Spending: $54,693,000
Total Ads Aired: 20
Seconds of Ads: 660
Number of Super Bowls Advertised In: 15
Average $ Spent Per Ad: $2734,650
Average $ Spent Per Second of Ad: $82,868
Average $ Spent Per Super Bowl: $3,646,200

See: 11 NFL Free Agents Who Could Score Big Contracts in 2021

Chrysler

Total Super Bowl Ad Spending: $61,371,000
Total Ads Aired: 23
Seconds of Ads: 960
Number of Super Bowls Advertised In: 14
Average $ Spent Per Ad: $2,668,304
Average $ Spent Per Second of Ad: $63,928
Average $ Spent Per Super Bowl: $4,383,643

Learn: Which NFL Hall of Famer Has the Highest Net Worth?

Audi

Total Super Bowl Ad Spending: $64,324,000
Total Ads Aired: 15
Seconds of Ads: 585
Number of Super Bowls Advertised In: 14
Average $ Spent Per Ad: $4,288,267
Average $ Spent Per Second of Ad: $109,956
Average $ Spent Per Super Bowl: $4,594,571
Note: Audi will not be advertising in this year’s Super Bowl LV.

Learn: Money Lessons From 13 Rags-to-Riches Athletes

FedEx

Total Super Bowl Ad Spending: $66,244,000
Total Ads Aired: 31
Seconds of Ads: 1,050
Number of Super Bowls Advertised In: 19
Average $ Spent Per Ad: $2,136,903
Average $ Spent Per Second of Ad: $63,090
Average $ Spent Per Super Bowl: $3,486,526

Read: Athletes With Major Business Empires Outside of Sports

E-Trade

Total Super Bowl Ad Spending: $67,332,333
Total Ads Aired: 25
Seconds of Ads: 655
Number of Super Bowls Advertised In: 10
Average $ Spent Per Ad: $2,693,293
Average $ Spent Per Second of Ad: $102,797
Average $ Spent Per Super Bowl: $6,733,233

See: The Richest and ‘Poorest’ Owners in Professional Sports

Jeep

Total Super Bowl Ad Spending: $70,263,000
Total Ads Aired: 15
Seconds of Ads: 660
Number of Super Bowls Advertised In: 11
Average $ Spent Per Ad: $4,684,200
Average $ Spent Per Second of Ad: $106,459
Average $ Spent Per Super Bowl: $6,387,545

Learn: Which Athletes Earn the Most Per Hour?

Volkswagen

Total Super Bowl Ad Spending: $82,478,167
Total Ads Aired: 27
Seconds of Ads: 910
Number of Super Bowls Advertised In: 15
Average $ Spent Per Ad: $3,054,747
Average $ Spent Per Second of Ad: $90,635
Average $ Spent Per Super Bowl: $5,498,544

Read: LeBron James and More of the Richest Athletes Younger Than 40

Chevrolet

Total Super Bowl Ad Spending: $82,568,167
Total Ads Aired: 37
Seconds of Ads: 1,051
Number of Super Bowls Advertised In: 11
Average $ Spent Per Ad: $2,231,572
Average $ Spent Per Second of Ad: $78,562
Average $ Spent Per Super Bowl: $7,506,197

Read: Can Professional Sports Leagues Afford Another Year Without Fans?

Honda

Total Super Bowl Ad Spending: $82,866,467
Total Ads Aired: 30
Seconds of Ads: 1,058
Number of Super Bowls Advertised In: 18
Average $ Spent Per Ad: $2,762,216
Average $ Spent Per Second of Ad: $78,324
Average $ Spent Per Super Bowl: $4,03,693

See: How Much Athletes Make for Playoff Runs in the NBA, NFL and Other Sports

T-Mobile

Total Super Bowl Ad Spending: $87,475,000
Total Ads Aired: 14
Seconds of Ads: 585
Number of Super Bowls Advertised In: 7
Average $ Spent Per Ad: $6,248,214
Average $ Spent Per Second of Ad: $149,530
Average $ Spent Per Super Bowl: $12,496,429

See: The 5 Best NFL Players When It Comes to Money

Dodge

Total Super Bowl Ad Spending: $93,083,000
Total Ads Aired: 40
Seconds of Ads: 1,275
Number of Super Bowls Advertised In: 19
Average $ Spent Per Ad: $2,327,075
Average $ Spent Per Second of Ad: $73,006
Average $ Spent Per Super Bowl: $4,899,105

Learn: What Is Patrick Mahomes’ Net Worth?

Doritos

Total Super Bowl Ad Spending: $96,185,833
Total Ads Aired: 33
Seconds of Ads: 1,055
Number of Super Bowls Advertised In: 18
Average $ Spent Per Ad: $2,914,722
Average $ Spent Per Second of Ad: $91,171
Average $ Spent Per Super Bowl: $5,343,657

Michelob

Total Super Bowl Ad Spending: $102,250,000
Total Ads Aired: 29
Seconds of Ads: 1,020
Number of Super Bowls Advertised In: 22
Average $ Spent Per Ad: $3,525,862
Average $ Spent Per Second of Ad: $100,245
Average $ Spent Per Super Bowl: $4,647,727

Learn: The 25 Richest NFL Team Owners

McDonald’s

Total Super Bowl Ad Spending: $108,877,000
Total Ads Aired: 54
Seconds of Ads: 2,070
Number of Super Bowls Advertised In: 26
Average $ Spent Per Ad: $2,016,241
Average $ Spent Per Second of Ad: $52,598
Average $ Spent Per Super Bowl: $4,187,577

See: The Highest-Paid Player on Every NFL Team

Ford

Total Super Bowl Ad Spending: $109,816,000
Total Ads Aired: 52
Seconds of Ads: 1,800
Number of Super Bowls Advertised In: 23
Average $ Spent Per Ad: $2,111,846
Average $ Spent Per Second of Ad: $61,009
Average $ Spent Per Super Bowl: $4,774,609

Read: Patrick Mahomes’ $500 Million Extension and the 50 Other Biggest NFL Contracts of 2020

Kia

Total Super Bowl Ad Spending: $129,562,000
Total Ads Aired: 13
Seconds of Ads: 910
Number of Super Bowls Advertised In: 10
Average $ Spent Per Ad: $9,966,308
Average $ Spent Per Second of Ad: $142,376
Average $ Spent Per Super Bowl: $12,956,200

See: 27 Richest No. 1 NFL Draft Picks

Toyota

Total Super Bowl Ad Spending: $156,506,500
Total Ads Aired: 42
Seconds of Ads: 1,575
Number of Super Bowls Advertised In: 33
Average $ Spent Per Ad: $3,726,345
Average $ Spent Per Second of Ad: $99,369
Average $ Spent Per Super Bowl: $7,113,932

Learn: What NFL Teams Made With Limited Fan Capacity

Hyundai

Total Super Bowl Ad Spending: $169,918,500
Total Ads Aired: 37
Seconds of Ads: 1,335
Number of Super Bowls Advertised In: 12
Average $ Spent Per Ad: $4,592,392
Average $ Spent Per Second of Ad: $127,280
Average $ Spent Per Super Bowl: $14,159,875

Read: Career Earnings of Every Top NFL Pick Since 2000

Coca-Cola

Total Super Bowl Ad Spending: $202,442,800
Total Ads Aired: 51
Seconds of Ads: 2,242
Number of Super Bowls Advertised In: 29
Average $ Spent Per Ad: $3,969,467
Average $ Spent Per Second of Ad: $90,296
Average $ Spent Per Super Bowl: $6,980,786
Note: Coca-Cola will not be advertising in this year’s Super Bowl LV.

See: The 15 NFL Players Who Make the Most Money From Endorsements

Pepsi

Total Super Bowl Ad Spending: $320,360,000
Total Ads Aired: 95
Seconds of Ads: 3,900
Number of Super Bowls Advertised In: 35
Average $ Spent Per Ad: $3,372,211
Average $ Spent Per Second of Ad: $82,144
Average $ Spent Per Super Bowl: $9,153,143
Note: Pepsi will not be advertising in this year’s Super Bowl LV, although it will still sponsor the halftime show.

Read: Big Fines NFL Teams Were Hit With After Violating COVID-19 Protocols

Budweiser

Total Super Bowl Ad Spending: $470,500,000
Total Ads Aired: 135
Seconds of Ads: 4,500
Number of Super Bowls Advertised In: 54
Average $ Spent Per Ad: $3,485,185
Average $ Spent Per Second of Ad: $104,556
Average $ Spent Per Super Bowl: $8,712,963
Note: For the first time in Super Bowl history, Budweiser will not be advertising for its flagship Budweiser in this year’s game. The company will have commercials for other products, such as Bud Light and Bud Light Seltzer Lemonade.

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Methodology: In order to find the 30 companies that have spent the most on Super Bowl Sunday, GOBankingRates used USAToday and Ad Age data from “Big game branding: Which companies rank as the biggest Super Bowl advertisers of all time?” to find the following data points: (1) company name; (2) total Super Bowl ad spending; (3) total ads aired; (4) total seconds of ads aired; and (5) number of Super Bowls advertised in. With these data points sourced, GOBankingRates was able to find the following for each company: (6) average dollars spent per Super Bowl ad; (7) average dollars spent per second of ad aired; and (8) average dollars spent per Super Bowl during which they aired an ad. All data was collected on and up to date as of Jan. 21, 2021.