Companies That Traditionally Spend the Most Money on Super Bowl Sunday

Even if the Super Bowl itself is a clunker of a game, the commercials are usually still worth watching. To many, the ads are the reason to watch the broadcast.

With 30-second ads running at a whopping $5.6 million for this year’s Super Bowl between the Kansas City Chiefs and Tampa Bay Buccaneers, a commercial during the big game is no small investment.

Learn: How Rich Are These Past Super Bowl Winners?

GOBankingRates looked at the top 30 companies that have spent the most on Super Bowl Sunday and found some interesting trends. The list is dominated by beverage makers and car companies, and the total number of seconds purchased over the 54 Super Bowls is 35,712.

Read on to see which teams head the list.

Nissan

• Total Super Bowl Ad Spending: $41,718,000
• Total Ads Aired: 17
• Seconds of Ads: 660
• Number of Super Bowls Advertised In: 9
• Average $ Spent Per Ad: $2,454,000
• Average $ Spent Per Second of Ad: $63,209
• Average $ Spent Per Super Bowl: $4,635,333

See: The Most Expensive Super Bowl Commercials of All Time

IBM

• Total Super Bowl Ad Spending: $42,458,000
• Total Ads Aired: 29
• Seconds of Ads: 990
• Number of Super Bowls Advertised In: 11
• Average $ Spent Per Ad: $1,464,069
• Average $ Spent Per Second of Ad: $42,887
• Average $ Spent Per Super Bowl: $3,859,818

More: Past Super Bowl Stars Who Scored Big Endorsement Deals

Snickers

• Total Super Bowl Ad Spending: $42,964,000
• Total Ads Aired: 13
• Seconds of Ads: 375
• Number of Super Bowls Advertised In: 10
• Average $ Spent Per Ad: $3,304,923
• Average $ Spent Per Second of Ad: $114,571
• Average $ Spent Per Super Bowl: $4,296,400

Read: Everything You Can Buy for the Cost of One Super Bowl Ticket

Radio Shack

• Total Super Bowl Ad Spending: $44,943,000
• Total Ads Aired: 17
• Seconds of Ads: 540
• Number of Super Bowls Advertised In: 9
• Average $ Spent Per Ad: $2,643,706
• Average $ Spent Per Second of Ad: $83,228
• Average $ Spent Per Super Bowl: $4,993,667

Learn: Most Expensive Super Bowl Rosters of the Past Decade

Taco Bell

• Total Super Bowl Ad Spending: $47,808,000
• Total Ads Aired: 13
• Seconds of Ads: 480
• Number of Super Bowls Advertised In: 11
• Average $ Spent Per Ad: $3,677,538
• Average $ Spent Per Second of Ad: $99,600
• Average $ Spent Per Super Bowl: $4,346,182

See: 18 of the Richest NFL Players Who Never Won a Super Bowl

Gillette

• Total Super Bowl Ad Spending: $48,335,600
• Total Ads Aired: 31
• Seconds of Ads: 1,026
• Number of Super Bowls Advertised In: 17
• Average $ Spent Per Ad: $1,559,213
• Average $ Spent Per Second of Ad: $47,111
• Average $ Spent Per Super Bowl: $2,843,271

Read: The 10 Highest-Paid Players in This Year’s Super Bowl

Visa

• Total Super Bowl Ad Spending: $48,721,000
• Total Ads Aired: 19
• Seconds of Ads: 690
• Number of Super Bowls Advertised In: 12
• Average $ Spent Per Ad: $2,564,263
• Average $ Spent Per Second of Ad: $70,610
• Average $ Spent Per Super Bowl: $4,060,083

Related: The Top Betting Sites and Wager Options for Super Bowl LV

Universal

• Total Super Bowl Ad Spending: $53,298,000
• Total Ads Aired: 12
• Seconds of Ads: 450
• Number of Super Bowls Advertised In: 7
• Average $ Spent Per Ad: $4,441,500
• Average $ Spent Per Second of Ad: $118,440
• Average $ Spent Per Super Bowl: $7,614,000

Read: How Much Is Peyton Manning Worth?

Cadillac

• Total Super Bowl Ad Spending: $54,439,500
• Total Ads Aired: 20
• Seconds of Ads: 645
• Number of Super Bowls Advertised In: 10
• Average $ Spent Per Ad: $2,721,975
• Average $ Spent Per Second of Ad: $84,402
• Average $ Spent Per Super Bowl: $5,443,950

See: Here’s How Rich Every NFL Team Is

Pizza Hut

• Total Super Bowl Ad Spending: $54,693,000
• Total Ads Aired: 20
• Seconds of Ads: 660
• Number of Super Bowls Advertised In: 15
• Average $ Spent Per Ad: $2734,650
• Average $ Spent Per Second of Ad: $82,868
• Average $ Spent Per Super Bowl: $3,646,200

See: 11 NFL Free Agents Who Could Score Big Contracts in 2021

Chrysler

• Total Super Bowl Ad Spending: $61,371,000
• Total Ads Aired: 23
• Seconds of Ads: 960
• Number of Super Bowls Advertised In: 14
• Average $ Spent Per Ad: $2,668,304
• Average $ Spent Per Second of Ad: $63,928
• Average $ Spent Per Super Bowl: $4,383,643

Learn: Which NFL Hall of Famer Has the Highest Net Worth?

Audi

• Total Super Bowl Ad Spending: $64,324,000
• Total Ads Aired: 15
• Seconds of Ads: 585
• Number of Super Bowls Advertised In: 14
• Average $ Spent Per Ad: $4,288,267
• Average $ Spent Per Second of Ad: $109,956
• Average $ Spent Per Super Bowl: $4,594,571
• Note: Audi will not be advertising in this year’s Super Bowl LV.

Learn: Money Lessons From 13 Rags-to-Riches Athletes

FedEx

• Total Super Bowl Ad Spending: $66,244,000
• Total Ads Aired: 31
• Seconds of Ads: 1,050
• Number of Super Bowls Advertised In: 19
• Average $ Spent Per Ad: $2,136,903
• Average $ Spent Per Second of Ad: $63,090
• Average $ Spent Per Super Bowl: $3,486,526

Read: Athletes With Major Business Empires Outside of Sports

E-Trade

• Total Super Bowl Ad Spending: $67,332,333
• Total Ads Aired: 25
• Seconds of Ads: 655
• Number of Super Bowls Advertised In: 10
• Average $ Spent Per Ad: $2,693,293
• Average $ Spent Per Second of Ad: $102,797
• Average $ Spent Per Super Bowl: $6,733,233

See: The Richest and ‘Poorest’ Owners in Professional Sports

Jeep

• Total Super Bowl Ad Spending: $70,263,000
• Total Ads Aired: 15
• Seconds of Ads: 660
• Number of Super Bowls Advertised In: 11
• Average $ Spent Per Ad: $4,684,200
• Average $ Spent Per Second of Ad: $106,459
• Average $ Spent Per Super Bowl: $6,387,545

Learn: Which Athletes Earn the Most Per Hour?

Volkswagen

• Total Super Bowl Ad Spending: $82,478,167
• Total Ads Aired: 27
• Seconds of Ads: 910
• Number of Super Bowls Advertised In: 15
• Average $ Spent Per Ad: $3,054,747
• Average $ Spent Per Second of Ad: $90,635
• Average $ Spent Per Super Bowl: $5,498,544

Read: LeBron James and More of the Richest Athletes Younger Than 40

Chevrolet

• Total Super Bowl Ad Spending: $82,568,167
• Total Ads Aired: 37
• Seconds of Ads: 1,051
• Number of Super Bowls Advertised In: 11
• Average $ Spent Per Ad: $2,231,572
• Average $ Spent Per Second of Ad: $78,562
• Average $ Spent Per Super Bowl: $7,506,197

Read: Can Professional Sports Leagues Afford Another Year Without Fans?

Honda

• Total Super Bowl Ad Spending: $82,866,467
• Total Ads Aired: 30
• Seconds of Ads: 1,058
• Number of Super Bowls Advertised In: 18
• Average $ Spent Per Ad: $2,762,216
• Average $ Spent Per Second of Ad: $78,324
• Average $ Spent Per Super Bowl: $4,03,693

See: How Much Athletes Make for Playoff Runs in the NBA, NFL and Other Sports

T-Mobile

• Total Super Bowl Ad Spending: $87,475,000
• Total Ads Aired: 14
• Seconds of Ads: 585
• Number of Super Bowls Advertised In: 7
• Average $ Spent Per Ad: $6,248,214
• Average $ Spent Per Second of Ad: $149,530
• Average $ Spent Per Super Bowl: $12,496,429

See: The 5 Best NFL Players When It Comes to Money

Dodge

• Total Super Bowl Ad Spending: $93,083,000
• Total Ads Aired: 40
• Seconds of Ads: 1,275
• Number of Super Bowls Advertised In: 19
• Average $ Spent Per Ad: $2,327,075
• Average $ Spent Per Second of Ad: $73,006
• Average $ Spent Per Super Bowl: $4,899,105

Learn: What Is Patrick Mahomes’ Net Worth?

Doritos

• Total Super Bowl Ad Spending: $96,185,833
• Total Ads Aired: 33
• Seconds of Ads: 1,055
• Number of Super Bowls Advertised In: 18
• Average $ Spent Per Ad: $2,914,722
• Average $ Spent Per Second of Ad: $91,171
• Average $ Spent Per Super Bowl: $5,343,657

Read: Popular Brands That Could Disappear in 2021

Michelob

• Total Super Bowl Ad Spending: $102,250,000
• Total Ads Aired: 29
• Seconds of Ads: 1,020
• Number of Super Bowls Advertised In: 22
• Average $ Spent Per Ad: $3,525,862
• Average $ Spent Per Second of Ad: $100,245
• Average $ Spent Per Super Bowl: $4,647,727

Learn: The 25 Richest NFL Team Owners

McDonald's

• Total Super Bowl Ad Spending: $108,877,000
• Total Ads Aired: 54
• Seconds of Ads: 2,070
• Number of Super Bowls Advertised In: 26
• Average $ Spent Per Ad: $2,016,241
• Average $ Spent Per Second of Ad: $52,598
• Average $ Spent Per Super Bowl: $4,187,577

See: The Highest-Paid Player on Every NFL Team

Ford

• Total Super Bowl Ad Spending: $109,816,000
• Total Ads Aired: 52
• Seconds of Ads: 1,800
• Number of Super Bowls Advertised In: 23
• Average $ Spent Per Ad: $2,111,846
• Average $ Spent Per Second of Ad: $61,009
• Average $ Spent Per Super Bowl: $4,774,609

Read: Patrick Mahomes’ $500 Million Extension and the 50 Other Biggest NFL Contracts of 2020

Kia

• Total Super Bowl Ad Spending: $129,562,000
• Total Ads Aired: 13
• Seconds of Ads: 910
• Number of Super Bowls Advertised In: 10
• Average $ Spent Per Ad: $9,966,308
• Average $ Spent Per Second of Ad: $142,376
• Average $ Spent Per Super Bowl: $12,956,200

See: 27 Richest No. 1 NFL Draft Picks

Toyota

• Total Super Bowl Ad Spending: $156,506,500
• Total Ads Aired: 42
• Seconds of Ads: 1,575
• Number of Super Bowls Advertised In: 33
• Average $ Spent Per Ad: $3,726,345
• Average $ Spent Per Second of Ad: $99,369
• Average $ Spent Per Super Bowl: $7,113,932

Learn: What NFL Teams Made With Limited Fan Capacity

Hyundai

• Total Super Bowl Ad Spending: $169,918,500
• Total Ads Aired: 37
• Seconds of Ads: 1,335
• Number of Super Bowls Advertised In: 12
• Average $ Spent Per Ad: $4,592,392
• Average $ Spent Per Second of Ad: $127,280
• Average $ Spent Per Super Bowl: $14,159,875

Read: Career Earnings of Every Top NFL Pick Since 2000

Coca-Cola

• Total Super Bowl Ad Spending: $202,442,800
• Total Ads Aired: 51
• Seconds of Ads: 2,242
• Number of Super Bowls Advertised In: 29
• Average $ Spent Per Ad: $3,969,467
• Average $ Spent Per Second of Ad: $90,296
• Average $ Spent Per Super Bowl: $6,980,786
• Note: Coca-Cola will not be advertising in this year’s Super Bowl LV.

See: The 15 NFL Players Who Make the Most Money From Endorsements

Pepsi

• Total Super Bowl Ad Spending: $320,360,000
• Total Ads Aired: 95
• Seconds of Ads: 3,900
• Number of Super Bowls Advertised In: 35
• Average $ Spent Per Ad: $3,372,211
• Average $ Spent Per Second of Ad: $82,144
• Average $ Spent Per Super Bowl: $9,153,143
• Note: Pepsi will not be advertising in this year’s Super Bowl LV, although it will still sponsor the halftime show.

Read: Big Fines NFL Teams Were Hit With After Violating COVID-19 Protocols

Budweiser

• Total Super Bowl Ad Spending: $470,500,000
• Total Ads Aired: 135
• Seconds of Ads: 4,500
• Number of Super Bowls Advertised In: 54
• Average $ Spent Per Ad: $3,485,185
• Average $ Spent Per Second of Ad: $104,556
• Average $ Spent Per Super Bowl: $8,712,963
• Note: For the first time in Super Bowl history, Budweiser will not be advertising for its flagship Budweiser in this year’s game. The company will have commercials for other products, such as Bud Light and Bud Light Seltzer Lemonade.

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Methodology: In order to find the 30 companies that have spent the most on Super Bowl Sunday, GOBankingRates used USAToday and Ad Age data from “Big game branding: Which companies rank as the biggest Super Bowl advertisers of all time?” to find the following data points: (1) company name; (2) total Super Bowl ad spending; (3) total ads aired; (4) total seconds of ads aired; and (5) number of Super Bowls advertised in. With these data points sourced, GOBankingRates was able to find the following for each company: (6) average dollars spent per Super Bowl ad; (7) average dollars spent per second of ad aired; and (8) average dollars spent per Super Bowl during which they aired an ad. All data was collected on and up to date as of Jan. 21, 2021.