Google Launches Security Initiative to Help Businesses Improve Cybersecurity in the Hybrid Workspace

Businessman discussing work on video call with team members.
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Google announced the new Work Safer initiative at the virtual conference Next ’21, Google Cloud’s global digital experience. Work Safer seeks to protect organizations of all sizes from increasing cybersecurity threats in today’s hybrid work environment, according to a press release issued by Google. The program combines Google Workspace with other Google products, as well as solutions from CrowdStrike and Palo Alto Networks, to provide safe, seamless collaboration and communications for small businesses up to large organizations.

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Google’s Work Safer offers best-in-class security for:

  • Email
  • Meetings
  • Messages
  • Documents

Additionally, Work Space offers Pixel phones with enterprise-level security for workers. The solution also includes a host of security features, including:

  • Google’s Titan Security Keys for account protection
  • reCAPTCHA Enterprise for website fraud protection
  • Chronicle for security analytics

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Through CrowdStrike and Palo Alto Networks, the solution will offer endpoint protection and network protection so companies know they are protected at every level.

“As daily headlines attest, threats are increasing and vulnerabilities in older communication and collaboration systems continue to be exploited,” said Sunil Potti, vice president and general manager of Google Cloud Security. “Legacy productivity tools designed in the PC era were not architected for the new reality of real-time collaboration across a hybrid, highly-distributed and mobile-first workforce. With Work Safer, every small business, enterprise and public sector institution can have access to the cutting-edge security protections to make hybrid work safer.”

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Migration services can help make it easy for organizations to deploy the new Work Safer solution without a disruption in their business.

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Alphabet Inc., the parent company of Google, continues to rebound from last week’s sharp dip in its stock price. Alphabet lost more than 2% of its price last week but ended the week in the black. It’s the best-performing FAANG stock for the year, according to a report from CNBC.

Analysts at Piper Sandler last Friday placed Alphabet as a favored stock, saying it is “showing meaningful upside to the fundamental price objectives.”

Craig Johnson, Piper Sandler’s chief market technician, said that Alphabet has a “very nice price trend” and “great relative outperformance.” He cited the tech giant’s conversion to the cloud and emphasis on cloud services as a driver. The new Work Safer initiative, if successful, could mean even more good things for investors.

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About the Author

Dawn Allcot is a full-time freelance writer and content marketing specialist who geeks out about finance, e-commerce, technology, and real estate. Her lengthy list of publishing credits include Bankrate, Lending Tree, and Chase Bank. She is the founder and owner of GeekTravelGuide.net, a travel, technology, and entertainment website. She lives on Long Island, New York, with a veritable menagerie that includes 2 cats, a rambunctious kitten, and three lizards of varying sizes and personalities – plus her two kids and husband. Find her on Twitter, @DawnAllcot.

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