McDonald’s $6 Billion Makeover Will Cost Franchisees Millions
McDonald's market cap is over $100 billion.- McDonald’s announced a $6 billion nationwide makeover in August 2018.
- The company has upgraded its technology, offering customers a mobile app and digital kiosks for ordering.
- Franchise owners will be responsible for part of the costs of the company’s upcoming makeover.
Fast food giant McDonald’s, which has a market cap over $100 billion, announced a $6 billion nationwide makeover in mid-August 2018. Banking on tech upgrades like more digital kiosks for ordering, digital menu boards and designated parking for mobile app users, the company is also planning exterior design updates as part of the makeover for its 14,000 U.S. restaurants. Whether consumers will embrace the updates of the aging icon remains to be seen, but McDonald’s franchise owners will have to eat part of the makeover costs in the meantime.
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Franchise owners are responsible for 75 percent of the cost of refurbishments, reported CBS MoneyWatch, with McDonald’s footing the rest of the bill. That means that an older location in need of a complete remodel to meet McDonald’s new rules for franchise owners could face costs of nearly a million dollars per location. Newer restaurants might need a few hundred thousand per location to meet the update requirements, according to CBS.
Despite increasing competition in recent years — with everyone from Taco Bell to Starbucks getting in on the fast food breakfast action — McDonald’s has proven to be a relatively lucrative investment. If you had invested $1,000 in McDonald’s 10 years ago, that would be worth $3,400 in 2018, according to CNBC.
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In trying to keep a competitive edge and target a younger, digital-oriented audience, McDonald’s is investing more than its past year’s profits into this overhaul.
| What McDonald’s Is Worth | |
| McDonald’s Share Price, 52-Week Range | $146.84-$178.70 |
| McDonald’s Market Cap, 52-Week Range | $113.9B-$138.6B |
| 2017 Revenue | $22.8B |
| 2017 Profit | $5.2B |
| GOBankingRates’ Evaluation of McDonald’s Net Worth | $32.9B |
| All information on 52-week range is accurate as of Aug. 16, 2018. | |
| About McDonald’s | |
| Headquarters | Oak Brook, Ill. |
| Year Founded | 1955 |
| CEO Steve Easterbrook’s Salary | $21.76M compensation |
McDonald’s Market Cap Range: $113.9B-$138.6B
Market caps represent the aggregate value of a company’s stocks. You can determine how investors assess a company based on the dollar amount at which its stocks are trading. The McDonald’s market cap range might reflect its currently strong consumer value as a premier, long-standing fast food chain. Chief Executive Steve Easterbrook has helped the company improve its performance in recent years with new offerings like all-day breakfast and its McDelivery service partnership with Uber, according to CBS.
McDonald’s Net Worth: $32.9B
Although market cap gives you a clear sense of what the market values a company at, it is subject to change from prospective and current investors’ activity, resulting in hour-by-hour differences. The GOBankingRates Evaluation of company net worth, however, is a calculation based on figures like assets and revenue. It’s a more conservative valuation that accounts for only full-year profits and revenue from the last three years and the company’s assets and debts.
Based on McDonald’s revenue and profits from the last three years, McDonald’s net worth is just over $32 billion.
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How the $6 Billion McDonald’s Makeover Will Be Split Across the U.S.
McDonald’s franchisees who can’t afford the makeover might face tough choices such as taking on debt or selling their franchises, reported CBS. The remodels should be complete within the next two years, according to McDonald’s.
Here’s how the franchise remodel costs are estimated for McDonald’s locations across the U.S.:
| McDonald’s Remodel Costs by State | ||
| State | Estimated Remodel Costs | Number of Restaurants |
| Arizona | $120 million | 200 |
| California | $390 million | 550 |
| Colorado | $111 million | 140 |
| Florida | $186 million | 240 |
| Georgia | $170 million | 340 |
| Illinois | $317 million | 410 |
| Indiana | $168 million | 270 |
| Massachusetts | $143 million | 140 |
| Maryland | $104 million | 135 |
| Michigan | $205 million | 400 |
| Nevada | $53 million | 90 |
| New York | $320 million | 360 |
| North Carolina | $214 million | 430 |
| Ohio | $251 million | 380 |
| Oklahoma | $68 million | 121 |
| Pennsylvania | $266 million | 360 |
| Texas | $448 million | 840 |
| Virginia | $163 million | 250 |
| Washington | $126 million | 170 |
| Wisconsin | $166 million | 215 |
| Washington, D.C. | $19 million | 15 |
| Source: DigitalSignageToday.com | ||
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Sean Dennison contributed to the reporting for this article.
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