Target Plans To Expand In-Store Disney Shops by Tripling Number of Locations

Holiday Shortened Season, New York, USA - 23 Oct 2019
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You’ll be seeing Cinderella, Elsa and Buzz Lightyear in a lot more Target stores ahead of the holiday season, as the retailer has announced plans to expand the “Disney Store at Target” concept to triple its current number of locations.

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Target will add the Disney shops to more than 160 of its stores across the United States by the end of the year, USA Today reported today. Currently, there are 53 Disney shops inside Target stores, as well as an online store devoted to Disney merch (Target.com/Disneystore). The complete list of stores getting the concept has not yet been released.

The nation’s seventh-largest retailer in sales rolled out its first Disney shops in October 2019 at 25 locations. They average 750 square feet and are typically located near Target’s kids clothing and toy departments. The spaces feature music and interactive displays, as well as a seating area where kids (and their parents) can watch Disney movie clips and play games.

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Target’s announcement followed last week’s news that Macy’s will partner with Toys R Us to bring various kid-centric toys and games to more than 400 of the department store chain’s locations. As CNBC reported on Thursday, the Toys R Us shop-in-shops will roll out next year.

Macy’s move was designed to lure more shoppers to its stores in search of toys, with the idea that they will also spend money on apparel and other merchandise while there. That’s also a major consideration for Target with its rapid expansion of the Disney shops.

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Meanwhile, the Walt Disney Co. is in the process of cutting back its own retail operation. In March, it said it would close at least 60 of its full-size Disney stores in North America this year.

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Last updated: August 23, 2021

About the Author

Vance Cariaga is a London-based writer, editor and journalist who previously held staff positions at Investor’s Business Daily, The Charlotte Business Journal and The Charlotte Observer. His work also appeared in Charlotte Magazine, Street & Smith’s Sports Business Journal and Business North Carolina magazine. He holds a B.A. in English from Appalachian State University and studied journalism at the University of South Carolina. His reporting earned awards from the North Carolina Press Association, the Green Eyeshade Awards and AlterNet. In addition to journalism, he has worked in banking, accounting and restaurant management. A native of North Carolina who also writes fiction, Vance’s short story, “Saint Christopher,” placed second in the 2019 Writer’s Digest Short Short Story Competition. Two of his short stories appear in With One Eye on the Cows, an anthology published by Ad Hoc Fiction in 2019. His debut novel, Voodoo Hideaway, was published in 2021 by Atmosphere Press.

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