Money Fears Have 46% of Gen Z Working a Side Gig, New Study Shows

Angry looking Teenage Woman relaxing on Bed at Night using her Digital Tablet stock photo
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Side hustles are a good way to make some extra cash, but more people, especially younger generations, are working another job just to make ends meet. A new Deloitte survey shows that 46% of Gen Zs and 37% of millennials across the globe currently have a full- or part-time job in addition to their main one, CNBC Make It reported.

In both generations, more people have side jobs than a year ago — 3% higher among Gen Z and 4% higher among millennials. “Side jobs are on the rise for Gen Zs and Millennials as they struggle to make ends meet,” Michele Parmelee, global people and purpose leader at Deloitte, told CNBC Make It.

“While money is the top reason for having a side job, respondents also see it as a way to monetize their hobbies, unplug from their primary job, expand their networks, and in some cases, develop skills for a new career path,” Parmelee added.

The survey found that the most popular side gig is selling products or services online, followed by food delivery or ride-hailing, artistic outlets or becoming a social media influencer. 

The biggest motivator for picking up a side job is money, noted CNBC Make It. Approximately 38% of Gen Z and 46% of millennials said they worked another job due to finances. Just over half of each generation say they live paycheck to paycheck because of the current cost of living.

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Prices increased 4.9% between April 2022 and April 2023, the smallest 12-month increase since April 2021, according to data from the Bureau of Labor Statistics. Inflation is going down, but Americans continue to struggle.

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A new Gallup poll showed 61% of respondents said recent price increases caused severe or moderate financial hardship. Inflation has the biggest impact on those making less than $40,000 per year, as 29% say they’re experiencing extreme financial difficulties.

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About the Author

Josephine Nesbit is a freelance writer specializing in real estate and personal finance. She grew up in New England but is now based out of Ohio where she attended The Ohio State University and lives with her two toddlers and fiancé. Her work has appeared in print and online publications such as Fox Business and Scotsman Guide.
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