Celebrities have gotten creative to expand their income streams, especially when it comes to merchandise. Tour T-shirts are just the tip of the iceberg, with musicians now selling their own rugs, ornaments and more — and many are making millions off of these inventive offerings.
- Estimated revenue: $22.97 million
Harry Styles makes more money off of his merch than any other celebrity, according to an analysis conducted by NetCredit. The online lender credits Styles’ success with the popularity of his “Treat People With Kindness” hoodies and keychains, which retail for $59.99 and $14.99, respectively.
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- Estimated revenue: $15.82 million
Mother Monster’s merch includes “Love for Sale” champagne flutes, a “Born This Way” rug and “Chromatica” soap.
- Estimated revenue: $10.24 million
Ariana Grande fans can purchase a “positions” hoodie for $70 and the matching sweatpants for $65.
- Estimated revenue: $7.64 million
Eminem’s merch is nothing groundbreaking — his shop contains sweatshirts, T-shirts, long-sleeve shirts and hats — but clearly it’s working for him. The rapper has brought in over $7 million through merchandise sales, according to NetCredit.
- Estimated revenue: $5.66 million
The Beliebers are shelling out big bucks on merch, which include a $35 Nalgene and a $20 “Peaches” scratch and sniff sticker pack.
- Estimated revenue: $5 million
You’ll find a variety of framed limited edition posters in The Weeknd’s merch shop. The posters retail from $395 to $1,995, and although that’s a steep price, you can feel good knowing your purchase is giving back — 5% of every sale is donated to the UN World Food Programme.
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- Estimated revenue: $4.86 million
In addition to the typical concert swag, Mendes’ merch includes a “Wonder” holiday beanie, a holiday ornament and a brass ring set.
- Estimated revenue: $4.15 million
Nicki Minaj’s nontraditional merchandise includes biker shorts, fanny packs and thongs.
- Estimated revenue: $3.58 million
Members of the Beyhive can purchase Beyoncé-themed phone cases, heat-changing mugs, swim caps, wrapping paper and more.
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Megan Thee Stallion
- Estimated revenue: $2.35 million
Among Megan Thee Stallion’s bestselling merch are bikinis and beach towels, which would certainly make a statement on your next trip to the beach.
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