With the sports world focused on college basketball as March Madness tips off, players are finally able to cash in — at least a little bit — on all the attention they’re about to receive.
With the NCAA allowing athletes to make money off their names, images and likenesses, players in the postseason spotlight will be able to cash in on the exposure.
Here’s a look at some of the biggest NIL deals for college basketball.
Caitlin Clark, Iowa, and Zia Cooke, South Carolina
NIL deal: No details revealed
The two women’s college basketball stars signed a deal with tax preparer H&R Block. They will promote the firm’s services through videos on their social media channels. It’s unclear just how much the two basketball players will make, but H&R Block has said it is devoting $1 million to the entire program.
Drew Timme, Gonzaga
NIL deal: No details revealed
The Gonzaga stalwart, who is well-known for his mustache, has an NIL deal with Dollar Shave Club.
Timme also has deals with a local casino and Boost Mobile.
Anthony Hamilton Jr., Chicago State
NIL deal: $400,000
The Chicago State guard has signed deals with 11 brands, including fantasy sports app Sleeper, energy drink Reign Total Body Fuel and black singles dating app BLK.
Hamilton has more than 300,000 TikTok followers and 124,000 Instagram followers.
Hanna and Haley Cavinder, Fresno State
NIL deal: $1 million
The twins are not major college basketball stars, but they have 4 million followers on TikTok and have signed deals with Boost Mobile and Six Star Pro Nutrition. Plus, they are part of the WWE “Next in Line” program that trains college athletes to become future WWE stars.
Paige Bueckers, Connecticut
NIL deal: $1 million
Bueckers was the college basketball player of the year last season, her freshman year with UConn, and became the first college athlete to sign with Gatorade. She inked a multi-year deal and will promote women’s college basketball as well as the sports drink.
Bueckers also has a deal with shoe company StockX.
Hercy Miller, Tennessee State
NIL deal: $2 million
The point guard, who is the son of rapper Master P, signed a deal with Web Apps America that paid him $2 million, his father said.
Miller didn’t start his freshman season with Tennessee State and played just six games before suffering a lower-body injury that ended his season.
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