Biggest Pro Athlete Endorsement Deals of the Last Decade
Endorsement deals can contribute greatly to athlete earnings.
Roger Federer
- Sport: Tennis
- 2012-2019 total earnings: $549.8 million
- 2012-2019 total endorsements: $489 million
- Endorsements as percentage of total earnings: 88.94%
- Notable endorsements: Barilla, Credit Suisse Group (ADS), Mercedes-Benz, Rolex, Uniqlo, Wilson Sporting Goods
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Methodology: GOBankingRates determined the biggest pro athlete endorsement deals of the past decade by looking at Forbes’ highest-paid athletes’ data for the years 2012 to 2019; endorsement figures prior to 2012 were not readily available. GOBankingRates calculated the following three factors: (1) total earnings from 2012 to 2019; (2) total endorsement earnings from 2012 to 2019; and (3) the percentage endorsement earnings represented of total earnings from 2012 to 2019. Only factor No. 2 was considered in overall rankings. All data was collected on and is up to date as of March 5, 2020.
Note: For years 2016 to 2018, endorsement data was available only for the top 25 highest overall paid athletes. For all other years (2012 to 2015, 2019) the top 100 overall highest-paid athletes were analyzed with those making $3.5 million in endorsements included. For athletes who made $3.5 million in endorsements one year, all data was collected on those athletes even if they didn’t make $3.5 million every year.
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