On the eve of Valentine’s Day, the Los Angeles Rams will take on the Cincinnati Bengals in Super Bowl LVI in what is expected to be a ratings bonanza for the NFL — and what a story they have to sell.
A perennial laughingstock since the days of Boomer Esiason, the Bengals — and family franchise owner Mike Brown — are getting the last laugh now after a playoff run that would have seemed impossible just one year ago. In fact, before these playoffs, Cincy hadn’t won a postseason game since 1990.
On the other side of the gridiron will be Stan Kroenke’s Rams, which on Feb. 13 will become just the second team in history to play in a Super Bowl in their home city — though they’ll actually be playing as the away team. The Tampa Bay Buccaneers played on their home field for the Super Bowl last year and won, so something to keep in mind.
Whichever squad comes out on top will earn their owners the world’s greatest bragging rights, the Vince Lombardi Trophy. The win will also earn them a whole lot more money than they already have, which is a lot — although one owner is worth much more than the other.
Here’s a look at the net worth of each of this year’s Super Bowl team owners.
Rams Owner Stanley Kroenke’s Net Worth: $10.7 Billion
Stanley Kroenke was instrumental in moving the Rams from St. Louis to Los Angeles in 2016, but that’s just one revenue stream in the sports mogul’s impressive portfolio of athletic franchises. Kroenke also owns the NBA’s Denver Nuggets, the NHL’s Colorado Avalanche, the Colorado Rapids of Major League Soccer, and the Premier League’s Arsenal soccer club.
Sports, however, is only part of what makes Kroenke the No. 70 richest billionaire on Earth according to Forbes. He’s also a real estate tycoon with almost no rivals the whole world over. He owns 60 million square feet of real estate, a lot of which is located in shopping plazas near Walmart stores. If you didn’t know, Kroenke is married to Walmart heiress Anne Walton. One of the biggest landowners on the continent, he owns 1.5 million acres of ranchland across the U.S. and Canada.
Bengals Owner Mike Brown’s Net Worth: Likely More Than $1 Billion
For years, Mike Brown has been at or near the top of the rankings for the “poorest” team owners in the NFL. Virtually all of those lists quote his net worth at $925 million, which would make him one of only a handful of NFL owners whose fortune can be measured with two commas. The problem is, that number comes from an ESPN report from way back in 2015 that was based on Forbes data from the time.
Adjusted for inflation, Brown’s $925 million would be worth roughly $1.09 billion today — but that doesn’t account for the profits he’s likely to have earned in the ensuing years. The Bengals were valued at $990 million in 2015, the time of Brown’s last net worth analysis. Today, Forbes says the team is worth nearly $2.28 billion, which forces the conclusion that the team’s owner must have gotten richer during that time.
Brown’s father, Hall of Fame coach Paul Brown, co-founded the Bengals after Art Modell fired him as coach of the Cleveland Browns, according to Sports Illustrated. He remained the team president until his passing in 1991, when his son, Mike, took over the Bengals, which play at Paul Brown Stadium to this day.
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