The 2017 NBA All-Star Game will be played on Sunday, Feb. 19, in New Orleans at 8 p.m. Eastern. NBA players, fans and coaches have voted in 24 players to represent the league's best — five starters for each conference and seven reserves out of a pool of 120 potential candidates.
In December 2016, the NBA announced it would revamp the All-Star voting format for the 2016-17 season and beyond. In the past, the voting was reserved only for fans. But now, NBA players and certain basketball media members are allowed to cast votes as well. Fans account for 50 percent of the voting, with fellow players and the media accounting for 25 percent each.
As a result, the NBA All-Stars are somewhat arbitrary, and rosters are likely to be represented by the most popular players ― even if "popular" doesn't always coincide with "most deserving" in any given season. Most of the time, the NBA players selected to be All-Stars are well deserved. But, all of the time, the NBA All-Stars are among the richest in the league.
Click through to see all 24 NBA All-Stars for the Eastern Conference and Western Conference, some of which have the largest sports endorsement deals in history.
Eastern Conference All-Stars
From Boston Celtics standout Isiah Thomas to top-earning powerhouse Lebron James, here are the 12 players that make up the best of the East.
Isaiah Thomas, Boston Celtics
Boston Celtics point guard Isaiah Thomas is a reserve for the Eastern Conference in the 2017 NBA All-Star Game. This is a contract year for Thomas, who is still playing on a four-year, $27 million deal he signed with the Sacramento Kings in 2014. Prior to this season, Thomas told CSNNE.com about his next contract deal, "They better bring out the Brinks truck."
And Thomas is playing for big money, too. He is averaging 29.8 points per game, 11 points higher than his 18.7 PPG career average. His net worth is reportedly $13 million.
Kyle Lowry, Toronto Raptors
Toronto Raptors point guard Kyle Lowry signed his current four-year, $48 million contract in the 2014-15 season. Lowry is a reserve for the Eastern Conference, though he has career highs in points per game, assists per game and field goal percentage, and he is shooting 41.8 percent from 3-point range.
His net worth is reportedly $20 million. Lowry has endorsement deals with BMO and signed with Adidas in 2014. This will be Lowry's third All-Star appearance.
Kemba Walker, Charlotte Hornets
Charlotte Hornets point guard Kemba Walker will be an Eastern Conference reserve. Walker was selected No. 9 overall out of Connecticut by Charlotte in the 2011 NBA Draft. In 2015, Walker signed a four-year, $48 million contract.
Walker is averaging 22.4 points per game this season, shooting 45.5 percent from the field and 39 percent from 3-point range. As a rookie, Walker signed an endorsement deal with Under Armour. In 2015, Walker decided not to sign again with Under Armour. Instead, he chose to endorse Jordan Brand, which makes sense ― Michael is chairman of Walker's Hornets.
This will be Walker's first All-Star Game.
Paul Millsap, Atlanta Hawks
Atlanta Hawks power forward Paul Millsap will be making his fourth-straight NBA All-Star appearance this year as a reserve for the Eastern Conference. Millsap played for the Utah Jazz from 2006 through the 2012-13 season before leaving for Atlanta. In 2015, Millsap signed a three-year, $60.22 million contract with a 2017 player option.
Millsap was drafted in the second round (No. 47 overall) by Utah in 2006 out of Louisiana Tech.
John Wall, Washington Wizards
Washington Wizards point guard John Wall was selected as a reserve player for the East. Wall was the No. 1 overall pick in the 2010 NBA draft, selected by Washington out of Kentucky. In 2013, he signed a five-year, $80 million deal to remain with the Wizards.
This season, Wall is averaging a double-double: 22.9 points and 10.6 assists per game. Throughout his NBA career, Wall has had endorsements with Reebok, Adidas, Best Buy and Beats by Dre. This will be Wall's fourth-consecutive All-Star appearance. He is estimated to be worth $22 million.
Paul George, Indiana Pacers
Indiana Pacers small forward Paul George was voted in as an Eastern Conference reserve. George is the glue that holds Indiana together and the face of the franchise, averaging 22.6 points per game this season. Indiana took George out of Fresno State in the 2010 NBA draft at No. 10 overall. In 2013, George signed a five-year, $91.57 million contract. In August 2014, George suffered a horrific leg injury during a Team USA scrimmage, fracturing his leg.
George's 2016 earnings totaled $24.1 million, with $7 million coming through endorsements with Nike, Gatorade, Papa John's, Fanatics, FanDuel, New Era, Bass Pro Shops and 2K Sports.
This will be George's fourth All-Star appearance. His net worth is $20 million.
Jimmy Butler, Chicago Bulls
Chicago Bulls small forward Jimmy Butler will start for the Eastern Conference. Butler was drafted at No. 30 overall by the Bulls in 2011 out of Marquette. In 2015, Butler signed to continue his career in Chicago with a five-year, $92.34 million contract, including a $4.6 million signing bonus.
Butler, who has a net worth of $2 million, is averaging 24.4 points per game. He has endorsement deals with Jordan Brand — after previously being with Adidas — Mountain Dew and True Religion jeans.
This will be Butler's third-straight All-Star appearance.
Kyrie Irving, Cleveland Cavaliers
Reigning NBA-champion Cleveland Cavaliers point guard Kyrie Irving was chosen to start in the NBA All-Star Game for the East. Irving was selected by Cleveland out of Duke at No. 1 overall in the 2011 draft.
Irving, who is worth an estimated $15 million, was named the 2012 NBA Rookie of the Year. In 2015, he inked a five-year, $94.34 million contract with Cleveland. Last year, Irving earned $27.6 million with $11 million of that from endorsement deals, most notably with Nike.
This will be Irving's fourth All-Star appearance.
LeBron James, Cleveland Cavaliers
At this point in LeBron James' career, is there really a need to rehash his biographical information? He is, after all, "King James." He has won three NBA Championships and brought the Cleveland Cavaliers its first championship in 2016. He has been named the NBA MVP four times and the NBA Finals MVP three times.
You would think that James should be the highest-paid player in the NBA, and you'd be correct, but, since returning to Cleveland in 2014, James has signed short-term contracts to keep his leverage. Prior to this season, James signed a three-year, $99.86 million contract with a 2018 player option.
James' major endorsement deals are with Nike, Kia, Beats by Dre, Samsung, Coca-Cola, Samsung Electronics and Tencent — together worth up to $48 million in 2016. He is worth a whopping $340 million.
This will be James' 13th All-Star appearance. He will, of course, start for the East.
Giannis Antetokounmpo, Milwaukee Bucks
Milwaukee Bucks small forward Giannis Antetokounmpo will start for the Eastern Conference. Appropriately nicknamed "The Greek Freak," Antetokounmpo signed a four-year, $100 million extension ahead of this season with the Bucks, even though he still had one more year remaining on his rookie deal.
Antetokounmpo was selected by Milwaukee at No. 15 overall in 2013. This will be his first All-Star appearance.
Kevin Love, Cleveland Cavaliers
Cleveland Cavaliers power forward Kevin Love will be an Eastern Conference reserve. Love was drafted in 2008 out of UCLA by Memphis at No. 5 overall. He was immediately traded to Minnesota, where he spent six seasons.
In August 2014, Kevin Love was traded to Cleveland at the request of LeBron James. In 2015, Love signed a five-year, $113.21 million maximum contract with Cleveland. He has endorsements with Banana Republic and Nike.
This will be Love's fourth All-Star appearance.
DeMar DeRozan, Toronto Raptors
Toronto Raptors shooting guard DeMar DeRozan will start for the East. In 2009, DeRozan was selected at No. 9 overall by Toronto out of USC. This season, DeRozan is averaging 27.7 points per game.
Prior to this season, DeRozan signed a five-year, $139 million contract with $137.5 million guaranteed — at the time, the second-largest contract in NBA history. DeRozan has endorsed Nike.
This will be his third All-Star appearance.
Carmelo Anthony, New York Knicks
New York Knicks power forward Carmelo Anthony — who finished eighth in voting — will replace Kevin Love on the NBA East team, it was announced on Feb. 16.
The Denver Nuggets selected him as the third pick overall in the 2003 draft out of Syracuse.
The 32-year-old is currently playing under a five-year, $124 million contract, earning about $25 million annually, with the Knicks.
This will be his eighth appearance in an All-Star Game.
Western Conference All-Stars
From MVP Stephen Curry to the colorful James Harden, here are the 12 players making up the best of the West.
Stephen Curry, Golden State Warriors
Golden State Warriors point guard Stephen "Steph" Curry was voted a starter for the Western Conference. Yes, the NBA MVP for the last two seasons and 2015 NBA Champion is the lowest-paid Western Conference NBA All-Star. But this is the last year on Curry's four-year, $44 million contract, and all indications point to him cashing in big.
In 2015-16, Curry broke the NBA record for most 3-pointers in one season, which was previously held by himself. He joins the ranks of athletes who earn most of their money off endorsements. Curry is paid to endorse Under Armour, Brita, Degree, Fanatics, JBL and Kaiser Permanente, totaling $12 million.
This will be Curry's fourth-straight All-Star appearance.
Kevin Durant, Golden State Warriors
Golden State Warriors small forward Kevin Durant will start for the West. Durant was selected No. 2 overall by the then-Seattle SuperSonics and now-Oklahoma City Thunder in 2009 out of Texas. On July 4, 2016, Durant announced that he would be leaving Oklahoma City for Golden State. He signed a two-year, $54.27 million deal with a 2017 player option.
Durant, who has an estimated net worth of $120 million, has endorsement deals with Nike, Beats by Dre, Sonic, Panini, American Family Insurance and BBVA, totaling $36 million as of February 2017.
This will be Durant's eighth-straight All-Star appearance.
Gordon Hayward, Utah Jazz
Utah Jazz small forward Gordon Hayward was voted a reserve for the Western Conference. In 2010, Hayward was drafted No. 9 overall by Utah out of Butler. In 2014, he signed a four-year, $62.96 million contract with Utah.
Hayward has endorsements with Bailey's Moving & Storage and HyperX. In 2016, he was the first athlete to sign an e-sports endorsement.
This will be Hayward's first All-Star appearance.
DeMarcus Cousins, Sacramento Kings
Sacramento Kings power forward DeMarcus "Boogie" Cousins was voted a reserve for the Western Conference All-Stars. Cousins was drafted No. 5 overall by Sacramento out of Kentucky in the 2010 NBA draft.
In 2013, he signed a four-year, $65.62 million contract with the Kings. This season, the Nike-endorsed player is averaging a double-double: 28.1 points per game and 10.7 rebounds per game.
This will be Cousins' third-straight All-Star appearance.
Klay Thompson, Golden State Warriors
Golden State Warriors shooting guard Klay Thompson was voted a Western Conference reserve. He was drafted by Golden State at No. 11 overall out of Washington State in 2011. In 2015, Thompson signed a four-year, $68.98 million contract.
Thompson has endorsement deals with sock company Stance, Chinese shoe company Anta, sports drink company BodyArmour and technology company ShotTracker.
This will be his third consecutive All-Star appearance.
Draymond Green, Golden State Warriors
Golden State Warriors power forward Draymond Green will be a Western Conference reserve. He was drafted in the second round, No. 35 overall, by Golden State out of Michigan State in the 2012 draft. In 2015, Green signed a five-year, $82 million contract — a large leap from his three-year, $2.64 million rookie deal.
Green has an endorsement deal with Nike. This will be Green's second-straight All-Star appearance.
Russell Westbrook, Oklahoma City Thunder
As soon as Kevin Durant left Oklahoma City, there was speculation that Russell Westbrook might leave the team, too. Instead, Westbrook signed a three-year, $85.59 million contract with the Thunder ahead of the 2016 season.
He is the most controversial NBA All-Star this season, with almost everybody clamoring for him to have been voted a starter instead of a reserve. Westbrook is averaging a triple-double: 30.9 points per game, 10.1 assists per game and 10.4 rebounds per game.
In 2016, he was worth $25.7 million, with $9 million coming from endorsements, most notably from Nike's Jordan Brand. Today, he is worth $50 million.
This will be Westbrook's sixth All-Star appearance.
DeAndre Jordan, Los Angeles Clippers
Los Angeles Clippers center DeAndre Jordan was voted a reserve for the West. In 2008, Jordan was drafted in the second round, No. 35 overall, by the Clippers out of Texas A&M. His free agency in 2015 drew major attention, when he decided to leave Los Angeles for Dallas before changing his mind and signing a four-year, $87.62 million contract to stay with the Clippers.
This will be Jordan's first All-Star appearance. He has a net worth of $13 million.
Kawhi Leonard, San Antonio Spurs
San Antonio Spurs small forward Kawhi Leonard will start for the Western Conference.
Leonard is one of the NBA's most pleasant surprises. Though he was drafted by San Antonio out of San Diego State in 2011 at No. 15 overall, nobody expected him to become an NBA Finals MVP in 2014 and NBA Defensive Player of the Year in 2015 and 2016.
In 2015, he signed a five-year maximum contract for $94.34 million. This will be Leonard's second-straight All-Star appearance.
Marc Gasol, Memphis Grizzlies
Memphis Grizzlies center Marc Gasol will be a Western Conference reserve. The Spanish player — and brother of fellow NBA player Pau Gasol — was drafted in the second round, No. 48 overall, by the Los Angeles Lakers in 2007 before being immediately traded to Memphis.
In 2015, Gasol signed a five-year, maximum $113.21 million contract with Memphis, almost doubling his previous $57.5 million contract from 2011-14.
Gasol endorses Nike and this will be his third All-Star appearance.
James Harden, Houston Rockets
Houston Rockets shooting guard James Harden will start for the Western Conference. Harden started his career in Oklahoma City, drafted No. 3 overall out of Arizona State. In 2013, he left the Thunder for Houston. Before this season, Harden signed a new four-year, $117.96 million contract with the Rockets.
In the summer of 2015, he signed a $200 million deal with Adidas. The Rockets guard also has endorsement deals with BBVA, Beats by Dre, Foot Locker, NBA 2K and Ferrara's Trolli candy because of his unique beard. As of February 2017, Harden was earning $17 million in endorsements.
This will be his fifth-consecutive All-Star appearance. Harden has a net worth of $50 million.
Anthony Davis, New Orleans Pelicans
New Orleans Pelicans power forward Anthony Davis will start for the Western Conference. He was selected No. 1 overall by New Orleans after his freshman year at Kentucky in 2012.
Ahead of the 2015-16 season, Davis signed a five-year, $127.17 million contract, the most lucrative deal in NBA history at the time. This season, Davis is averaging a double-double: 27.9 points per game and 12 rebounds per game.
Davis, nicknamed "The Brow" because of his unibrow, is highly marketable. He has endorsement deals with H&R Block and Nike, which have helped him earn an estimated net worth of $13 million.
This will be his fourth All-Star appearance.
All stats are accurate as of Feb. 5, 2017. Net worth data is attributed to Celebrity Net Worth.