- Disney’s streaming service is slated for release on Nov. 12.
- Disney+ will cost $6.99 per month, making it significantly cheaper than its competitors.
- Disney shares jumped more than 10% on Friday morning after the price of Disney+ was released.
When you wish upon a star, you get all your favorite Disney movies in one place. The Walt Disney Co. released the price of Disney+, its exclusive streaming service, on April 11, and it might be cheaper than you expect: $6.99 per month. The service is scheduled to launch on Nov. 12.
That makes Disney+ one of the cheapest streaming services on the market, compared with, say, Netflix and Hulu. Shares of Disney rose by 12% Friday morning after the announcement, opening at around $127 from a close of $116. If the stock holds onto its gains, it’ll be Disney’s best trading day since May 2009. Disney shares have been steadily rising for the past year, despite a sharp drop at the end of December 2018.
Here’s what you need to know about the latest announcement from Disney.
1. Disney+ Price Is Cheaper Than Netflix and Ad-Free Hulu
Disney+ will cost $6.99/month. The cheaper price of Disney+ displays a stark contrast to the rising cost of Netflix, which hiked the price of its standard streaming package from $10.99 to $12.99 per month in January 2019. To add to the blow, Disney will phase out all of its titles from Netflix by the time it launches its service later this year.
Hulu costs $11.99 for the ad-free version of its streaming service, but its most popular plan, which includes ads, costs $5.99. HBO NOW costs $14.99 per month, but there are several watch options for HBO — you can add it onto Amazon Prime Video or your cable subscription, for example. And Prime Video is free with an Amazon Prime subscription, which costs $12.99 per month or $119 per year.
2. Disney+ Launches in Late 2019
Disney+ will launch in the U.S. on Nov. 12. The Walt Disney Co. plans to make it available nearly worldwide within the next two years.
3. Disney+ Will Feature Programs From Marvel, Pixar, National Geographic and More
The new streaming service will be the only place where you can watch movies and shows from Disney, Pixar, Marvel and the Star Wars franchise, as well as select programs from Twentieth Century Fox.
Disney also released the titles of a few original Disney+ programs during its April 11 Investor Day program.
- From Marvel Studios: “The Falcon and The Winter Soldier,” starring Anthony Mackie returning as Falcon and Sebastian Stan as Bucky; “WandaVision,” which follows Elizabeth Olsen’s portrayal of the Scarlet Witch and Paul Bettany as The Vision; and “Marvel’s What If…?” — an animated series that explores pivotal moments in the Marvel comics.
- From Walt Disney Animation Studios: “Into the Unknown: Making Frozen 2,” a documentary series about the making of the eponymous movie.
- From Pixar Animation Studios: “Forky Asks a Question,” an animated short series based on the “Toy Story” character and a short film called “Lamp Life.”
- From National Geographic: “The World According to Jeff Goldblum,” which is exactly what it sounds like; and “Magic of the Animal Kingdom,” a behind-the-scenes documentary series filmed at Disney’s Animal Kingdom and Epcot’s SeaBase aquarium.
- From Disney Television Animation: A movie based on the animated television show “Phineas and Ferb.” An official title has not yet been released.
It’s clear that Disney is casting a wide net with this service. It’s not just for kids, but also for fans of the Marvel cinematic universe and Lucasfilm productions, such as Star Wars and Indiana Jones. Whether or not consumers will want to shell out for yet another (albeit magical) streaming service — only time will tell.
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