Almost one year after Amazon’s acquisition of Whole Foods, Amazon Prime member benefits will extend to shopping at Whole Foods.
To take advantage of exclusive discounts, Prime members must download the Whole Foods app. While shopping, Prime members should keep their eyes peeled for large signs indicating “Prime Member Deal” or signaling an extra 10 percent off. Upon checkout, members will scan their Prime code on the app to save.
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Starting this week, grocery savings are currently available in all Florida-based Whole Foods stores with the plan to extend to all Whole Foods Market and Whole Foods Market 365 stores nationwide this summer.
Prime members can expect in-store deals similar to the savings Florida shoppers are receiving now through May 22, like $2 off a pound of organic strawberries, 50 percent off 16 ounces of cold-brew coffee at Allegro coffee bars, and buy one, get one free 12-packs of 365 Everyday Value sparkling water.
The new Whole Foods discount offerings for Prime members is the latest move in expanding the Amazon-Whole Foods universe. Earlier this year, the companies launched free two-hour delivery on Whole Foods Market groceries through Prime Now in 10 cities, with more to come in this year. Another layer of integration and savings is reserved for Amazon Prime Rewards Visa cardholders who can rack up the savings at Whole Foods with 5 percent back on purchases.
For Whole Foods, the discounts could signal a significant boost in shoppers. Of the 100 million Prime members, less than 20 percent are Whole Foods shoppers, whereas about 75 percent of Whole Foods shoppers are Prime members, CNBC reported.
Perhaps Prime members will consider the Whole Foods discounts a justification for Amazon’s annual Prime membership hike to $119 from $99 earlier this month.
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