In the fourth quarter Black Friday season of 2016, GameStop raked in $208.7 million worth of net earnings — and that was considered an “off” year for the game-centric retail chain. This year, with the Nintendo Switch still on fire and the launch of Xbox One X, Black Friday offers gamers a whole lot more to be excited about compared to 2016’s fairly ho-hum lineup of AAA games — and you can count on GameStop to bring the heat with door-busting deals on Black Friday.
No matter the year, a Black Friday sale at GameStop is only worth its weight in video games; thankfully, this holiday season is absolutely stacked in that department. Nintendo expects its notoriously hard-to-find Switch console to sell through 14 million consoles and 50 million Switch games by March — with the release of Super Mario Odyssey on Oct. 27, it’s safe to say that gamers will be clamoring for their Switch fix come Black Friday 2017. It’s also safe to say that GameStop sure loves to offer a wide variety of game-and-console bundles for Switch, so keep an eye out for those.
Also in the AAA franchise sphere, Assassin’s Creed Origins for the PlayStation 4 and Xbox One shared a launch day with Odyssey, as did Wolfenstein: The New Colossus. Call of Duty: WWII hits on Nov. 3, Need for Speed Payback on the 10 and both Star Wars Battlefront II and Pokemon Ultra Sun and Ultra Moon land on Nov. 17.
Long story short, the potential for sweet deals is there in spades this holiday season. The revised, 4K-friendly Xbox One X — touted by Microsoft as “the world’s most powerful console” — arrives on Nov. 7, as well, but major price cuts might not be likely given the newness of the hardware. On the other hand, Nintendo’s budget-minded New 2DS XL launched in late July, making it a prime suspect for GameStop Black Friday deals.
GameStop hasn’t given us a specific date for the release of their Black Friday 2017 GameStop ad, but if you want to be among the first to know, you can sign up using your email address at their Black Friday website to get a notification as soon as the savings list goes live.
In 2016, the company’s Black Friday ad hit the internet on Friday, Nov. 11 — two weeks before the big day — so it’s wise to expect a similar timeframe this year.
What to Expect
Last year, GameStop headlined its offerings with impressive console bundle deals, like $50 off of PS4 on Black Friday and Xbox One S consoles with a game included. Gaming-themed merchandise was slashed by as much as $20 or 75 percent, with tees clocking in at just $1.99 with plenty of the biggest fall game releases ranged in price from $9.99 to $29.99. In the pre-owned department, Xbox One games went for as low as three for $20.
Responding to demand from customers, GameStop plans to open its doors for a limited time on Thanksgiving Day this year. Once Black Friday wraps, GameStop plans to offer more PS4, Xbox One, Xbox 360, PS3, PC, Nintendo 3DS and Wii U deals via Cyber Week, from Nov. 27 through Dec. 1, 2017.
In terms of times, GameStop kicked off its Black Friday sale at 5 a.m. last year and kept the deals rolling through the weekend.
You don’t have to wait till the Nov. 24 to score deals from GameStop. Current online spotlights include retro game-and-console bundles — including classics like the Nintendo 64 and GameCube — starting at $89.99 and Gamer Pack Super Edition merchandise bundles down to $19.99 from over $30.
In late October, a leaked magazine ad later confirmed by GameStop shed light on their upcoming PowerPass program, which will offer a unique new rental service. After a $60 up-front payment, you’ll be able to rent “any pre-owned game, from throwback classics to the latest hits” and swap out that rental at any time for a six-month period. At the end of the six months, you get to keep the game you’re currently renting. The program is exclusive to Power-Up Rewards program members, even the free tier membership. PowerPass is set to roll out just before Black Friday, on Nov. 19.
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