As Online Prices Drop for Third Consecutive Month, What Categories Offer the Best Holiday Deals?
Thanks to steep discounts touted by retailers during Cyber Week (the five-day window between Thanksgiving and Cyber Monday), online prices dropped 1.9% in November, according to the Adobe Digital Price Index. This marks the third consecutive month that online prices fell and represents the largest annual dip since May 2020.
Here’s a look at which categories specifically saw price drops.
In the category of computers, online prices dropped 18% year-over-year (the largest drop on record since Adobe began tracking online pricing in 2014) and were down 5.1% month-over-month in November.
Online prices for electronics fell 13.4% year-over-year (likewise the largest drop on Adobe’s record) and were down 4.5% month-over-month.
Prices for toys were down 7.7% year-over-year and down 4.2% month-over-month.
Sporting goods prices online were down 5.7% year-over-year and 4.3% month-over-month.
Though online prices fell in these categories, they rose in others. Online pricing for groceries, for instance, went up in November (13.7% year-over-year and 0.3% month-over-month). Pet product pricing was also higher, at least year-over-year. Online prices in that category rose 11% year-over-year, but were down 0.2% month-over-month.
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