Dubbed Prime Early Access Sale, the two-day global shopping event will run Oct. 11-12 and will be exclusive to Prime members in 15 countries, the company announced in a Monday, Sept. 26 press release.
Amazon said that it will introduce a Top 100 list of some of the season’s most popular items, with new deals from the list dropping throughout the event.
“We are so excited to help Prime members kick off the holiday season with Amazon’s new Prime Early Access Sale–an exclusive opportunity for members to get deep discounts on top brands we know they are looking for this time of year,” Jamil Ghani, vice president of Amazon Prime, said in the release. “And members can start enjoying exclusive Prime benefits and offers now, plus find gift ideas for the family with our holiday gift guides and this year’s Toys We Love list.”
Barron’s reports that Amazon, which held its traditional Prime Day in July, sold more than 300 million items during the 48 hours-hour event, representing more than $1.7 billion in savings for consumers.
Prime memberships cost $14.99 per month or $139 per year and include free, delivery and unlimited streaming. In July, the company also added a free, one-year Grubhub+ membership trial, which is valued at $9.99 per month, as GOBankingRates previously reported. For Prime members, it’s a monthly membership offering unlimited $0 delivery fees on orders of $12+ (before tax, tip, and other applicable fees) at eligible restaurants, and access to exclusive member perks — like free food and order discounts — and donation matching, according to Amazon’s website.
With this second event, Amazon is joining the likes of Walmart and Target, which also announced earlier this month, they would be offering deals and price matching offers earlier this year, according to the Associated Press.
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“What Amazon wants to do is be part of that early crowd and get a bite of the cherry.” Neil Saunders, managing director at GlobalData Retail told the AP. “And the best way to do that is, rather than having little deals here and there, is to have a big day that’s almost like a holiday kickoff.”
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