Here is one fundamental universal truth: Everything Beyoncé does becomes a certified global success almost immediately. Whether she’s dropping an album, releasing a film or debuting a new clothing collection, the public response is deafening. But the cries often turn from delight to anguish as many realize that whatever Queen Bey has unleashed onto the world has already sold out.
That was the case when the icon’s clothing brand, Ivy Park, dropped a surprise line of activewear in partnership with Adidas in 2019. And it happened again in 2020 when Ivy Park released the second half of the collection. Surprise: It sold out within minutes, leaving fans both disappointed that they’d missed out again and even more determined to get their hands on Beyoncé-designed merchandise whenever she decides to grace the world with more merch. Her third collection with Adidas, Icy Park is also now gone.
But Beyoncé isn’t the only celebrity whose collections lean more toward demand rather than supply. Here are nine other celeb products that were so exclusive they left fans in tears.
Kanye West: Yeezy Sneakers
Do Yeezys look amazing? Absolutely — especially if you’re into wearable art. Will they look good on your feet? That’s debatable. But the sneakers that broke the internet are probably not being bought for walking the streets. They’re being bought because they’re status symbols. And the shoes’ limited supply and connection to Kanye West makes them that much more desirable. New shoes in the collection sell out within minutes of release.
Justin Bieber: Crocs x Justin Bieber with drew
The collaboration between Justin Bieber and Crocs (Crocs???) raised both the footwear company’s profile and its stock prices. It probably also raised the blood pressure of Crocs’ customer service representatives, who had to deal with fans who weren’t able to get their feet into these bright yellow shoes with Bieber-specific Jibbitz (the charms you can stick on the shoes). The clogs sold out within 90 minutes.
Bad Bunny and Post Malone, two other artists who have collaborated with Crocs, have experienced the same fate. Bad Bunny’s shoes sold out within 16 minutes. Post Malone’s Crocs were gone within two hours.
What’s It Like? A Look Inside the Luxurious Life of Justin Bieber
Victoria Beckham: Victoria Beckham x Target
When the Spice Girls were in their prime, most fans thought that it was Ginger who would be the group’s enduring success. But it’s really Victoria Beckham (formerly “Posh Spice”) who has proven to be the cultural mainstay. Beckham has proved to be even more popular as a designer than she was as a pop star. Her collection for Target sold out online and led to lines outside the store. Many fans had to go to several stores just to bag one item from the collection.
Fame to Normal: Former Celebrities Who Have Normal Jobs Now
Alexa Chung: Alexa Chung x Madewell
Alexa Chung has done almost everything — she’s a writer, a TV host, a model and, most recently, a hugely popular clothing designer. When the multihyphenate launched a collection with upscale clothing chain Madewell, the clothing was gone almost immediately. Online, where the line launched three hours later than advertised (very fashionable), it sold out just as quickly.
Did You Know?: 45 Richest Child Stars of All Time
Kylie Jenner: Kylie Cosmetics x The Grinch
Keeping up with the Kardashians and makeup maven paired up with The Grinch franchise to release a holiday-themed makeup set in November of 2020. The entire set complete with Grinch-chic eyeshadow, lip gloss and blush sold for $281. Some fans went full Grinch-mode when the set was completely sold out within 15 minutes.
Cardi B: Cardi B X Fashion Nova
In 2018, Cardi B teamed up with Fashion Nova for a throwback fashion line featuring the rapper’s take on the iconic outfits from Clueless. Cardi B had 82 pieces at launch, and they were all sold out within minutes, even with a 3AM launch for East Coasters.
Kendall Jenner: Kendall Jenner x Estée Lauder
It’s no surprise that a show with a huge following like Keeping up with the Kardashians would have two stars on this list. Kendall Jenner teamed up with Estée Lauder to create her own lipstick for the brand in 2016. The stylish lip product was a limited-edition orange-red shade that had Jenner’s signature on the tube. It promptly sold out and was still being requested half a year later.
Rihanna: Rihanna X Puma
Before her massively successful beauty line, Fenty, Rihanna struck gold with Puma in 2015. “The Creeper” shoe sold out within hours of its presale announcement. PUMA has seen over a 180% increase in searches on their site since the collaboration launched.
Travis Scott: Travis Scott X Byredo
Travis Scott is known for his high-profile collaborations, including having his own happy meal at McDonald’s that caused the stock to go up 14%. Earlier this year, Scott partnered with the fragrance brand Byredo to make “Space Rage.” The scent, said to be of “cosmic dust, antimatter particles, and heart notes of starlight and the scent of supernova”sold out in less than a day.
More From GOBankingRates