Face Masks Just Got a Lot More Expensive: Behind will.i.am’s $300 ‘Smart Mask’

honeywell / honeywell.com

Even though the number of vaccinated Americans continues to grow, Honeywell and the innovative mind of will.i.am are betting that wearing face coverings will be around for a while. The two have paired up to launch the Xupermask, combining the protection of a covering with advanced comfort and connective technology.

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Xupermask $299 Price Tag Comes With HEPA Filters, Bluetooth

The Xupermask — pronounced “Supermask” — is a new joint venture led by the rapper best known for his work with the Black Eyed Peas. With a $299 price tag, this mask offers far more than a traditional face covering.

Instead of using a traditional cloth barrier, the face covering consists of a silicone face seal secured around the head by an elastic strap. A pair of three-speed fans combined with HEPA filters manage airflow, making it easy to breathe inside the covering.

The technology is not limited to improving air quality. Xupermask also comes with a set of attached earbuds and integrated noise-reducing microphone, which can connect to a user’s cell phone using Bluetooth 5.0 technology. When not in use, the earbuds can be docked on a magnetic system. According to the specifications, the mask can run for up to seven hours between charges.

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“In this new age of style and security, Xupermask is an uncompromising face mask design with high-tech performance for the modern lifestyle,” mask designer will.i.am said in a press release. “Alongside Honeywell, we’ve engineered a state-of-the-art smart mask to provide function with style.”

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The mask will be available in the United States and Canada starting Thursday, April 8, 2021. Each mask will ship with a carrying case, multi-size ear tips, a USB-C charging cable and a three-month supply of HEPA filters.

Tech-Driven Mask One of Many Entries in the Personal Protection Markeplace

The Xupermask is one of the latest competitors in a growing personal protection marketplace, as the industry anticipates the demand for face coverings will continue. Another one that made headlines was the Narwall Mask, after NorthJersey.com reported a United Airlines passenger was removed for wearing one aboard a flight.

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