Sam’s Club Launches Sustainable Member’s Mark Store Brand

Mandatory Credit: Photo by MediaPunch/Shutterstock (11758144e)Sam's Club and Walmart to start distribution of covid-19 vaccines in Las VegasSam's Club and Walmart to start distributing Covid-19 vaccinations, Las Vegas, USA - 12 Feb 2021.
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Walmart-owned Sam’s Club announced plans to rebrand its Member’s Mark lineup of products to promote their focus on innovation and sustainability in a move that will incorporate a new logo and slogan: “Made with Our Member and Planet in Mind.”

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The revamp, announced last month, is intended to market Member’s Mark as a “purpose-driven brand,” the retailer said in a press release.

“Throughout the past two years, Sam’s Club has worked behind the scenes to strengthen its assortment of Member’s Mark items,” the company said. “It has launched, renovated, and reformulated more than 1,200 items since 2020, and as a result, more and more members are citing Member’s Mark products as a reason they renew their memberships.”

Member’s Mark is known for its focus on healthy and environmentally friendly products across a variety of categories, including grocery, health and wellness, baby, apparel, home and furniture products, office, technology and pet care.

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The brand promotes a long list of “made without” ingredients such as antibiotics, artificial flavors, cyclamates, formaldehyde, nitrites and saccharines. It also aims to meet certain Environmental, Social and Governance (ESG) criteria that cover areas like animal welfare, fair trade, sustainable packaging, responsible sourcing, and recyclable, reusable and industrially compostable components.

“As we continue to evolve the Member’s Mark brand, we intend to develop items that are reflective of the ingredients, processes and materials [members] want – and don’t want – in their products,” said Prathibha Rajashekhar, Sam’s Club’s senior vice president, Private Brands and Sourcing. “Now, as we introduce new Member’s Mark items and renovate existing ones, we are making decisions that not only focus on quality, innovation and value, but on the impact we are making on the world around us.”

The move is part of a broader effort on the part of Walmart to become a regenerative company. To that end, Sam’s Club will take an active role in reducing the brand’s environmental footprint by having Member’s Mark suppliers participate in Walmart’s private sector consortium to reduce or avoid 1 billion metric tons of greenhouse gas emissions.

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On the marketing front, Sam’s Club is introducing a new Member’s Mark logo and design construct. Members will begin to see the new logo and new design included on packaging over the next 18 months.

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About the Author

Vance Cariaga is a London-based writer, editor and journalist who previously held staff positions at Investor’s Business Daily, The Charlotte Business Journal and The Charlotte Observer. His work also appeared in Charlotte Magazine, Street & Smith’s Sports Business Journal and Business North Carolina magazine. He holds a B.A. in English from Appalachian State University and studied journalism at the University of South Carolina. His reporting earned awards from the North Carolina Press Association, the Green Eyeshade Awards and AlterNet. In addition to journalism, he has worked in banking, accounting and restaurant management. A native of North Carolina who also writes fiction, Vance’s short story, “Saint Christopher,” placed second in the 2019 Writer’s Digest Short Short Story Competition. Two of his short stories appear in With One Eye on the Cows, an anthology published by Ad Hoc Fiction in 2019. His debut novel, Voodoo Hideaway, was published in 2021 by Atmosphere Press.
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