States That Spend the Most on Black Friday Shopping

Traditionally, Black Friday has been a major consumer holiday with the average American spending $297 on this shopping day in 2018, according to data from Kasasa. Things may look a little different in 2020, however. A recent TD Bank survey found that 41% of Americans plan to spend less on holiday shopping this year and 47% don’t plan to shop on Black Friday at all, with the ongoing coronavirus pandemic being the main reason consumers are skipping out this year.

While we can't predict how much Americans across the country will spend during this very unique Black Friday, these are the states that were home to the biggest Black Friday spenders based on 2018 average spending. Take a closer look at what shopping on Black Friday may look like.

20. Michigan

• Average Black Friday spending: $288
• Median monthly income: $4,578
• % of monthly income spent on Black Friday: 6.3%

19. Kansas

• Average Black Friday spending: $289
• Median monthly income: $4,785
• % of monthly income spent on Black Friday: 6.0%

18. Colorado

• Average Black Friday spending: $290
• Median monthly income: $5,734
• % of monthly income spent on Black Friday: 5.1%

17. Ohio

• Average Black Friday spending: $291
• Median monthly income: $4,544
• % of monthly income spent on Black Friday: 6.4%

16. Oklahoma

• Average Black Friday spending: $294
• Median monthly income: $4,285
• % of monthly income spent on Black Friday: 6.9%

Find Out: Which Big Ticket Holiday Items Should You Order Now?

15. Alabama

• Average Black Friday spending: $295
• Median monthly income: $4,041
• % of monthly income spent on Black Friday: 7.3%

14. Kentucky

• Average Black Friday spending: $298
• Median monthly income: $4,033
• % of monthly income spent on Black Friday: 7.4%

13. Connecticut

• Average Black Friday spending: $300
• Median monthly income: $6,342
• % of monthly income spent on Black Friday: 4.7%

12. Nevada

• Average Black Friday spending: $301
• Median monthly income: $4,800
• % of monthly income spent on Black Friday: 6.3%

11. Tennessee

• Average Black Friday spending: $303
• Median monthly income: $4,248
• % of monthly income spent on Black Friday: 7.1%

10. New Hampshire

• Average Black Friday spending: $304
• Median monthly income: $6,171
• % of monthly income spent on Black Friday: 4.9%

Tips: 40 Easy Ways To Save For Holiday Shopping

9. West Virginia

• Average Black Friday spending: $305
• Median monthly income: $3,743
• % of monthly income spent on Black Friday: 8.1%

8. Georgia

• Average Black Friday spending: $313
• Median monthly income: $4,640
• % of monthly income spent on Black Friday: 6.7%

7. Virginia

• Average Black Friday spending: $322
• Median monthly income: $5,964
• % of monthly income spent on Black Friday: 5.4%

6. Indiana

• Average Black Friday spending: $322
• Median monthly income: $4,527
• % of monthly income spent on Black Friday: 7.1%

5. California

• Average Black Friday spending: $324
• Median monthly income: $5,936
• % of monthly income spent on Black Friday: 5.5%

Read More: The Most-Searched Holiday Gifts and How Much They Cost

4. Wyoming

• Average Black Friday spending: $334
• Median monthly income: $5,189
• % of monthly income spent on Black Friday: 6.4%

3. Texas

• Average Black Friday spending: $336
• Median monthly income: $4,964
• % of monthly income spent on Black Friday: 6.8%

2. Massachusetts

• Average Black Friday spending: $383
• Median monthly income: $6,448
• % of monthly income spent on Black Friday: 5.9%

1. North Dakota

• Average Black Friday spending: $398
• Median monthly income: $5,289
• % of monthly income spent on Black Friday: 7.5%

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Methodology: GOBankingRates looked at Kasasa's data on their users' 2018 Black Friday weekend spending habits and ranked states from those where consumers spent the least on average to the most. For context, this data is paired with information from the U.S. Census Bureau on the median income in each state and what percent of the median monthly household income the average shopper spent on Black Friday. Black Friday spending data was unavailable for Rhode Island, Vermont, Maryland, Hawaii and Alaska. All information was collected on and up to date as of Nov. 12, 2020.

About the Author

Gabrielle Olya

Gabrielle joined GOBankingRates in 2017 and brings with her a decade of experience in the journalism industry. Before joining the team, she was a staff writer-reporter for People Magazine and People.com. Her work has also appeared on E! Online, Us Weekly, Patch, Sweety High and Discover Los Angeles, and she has been featured on “Good Morning America” as a celebrity news expert. 

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