No one wants to be left behind when it comes to the latest summer trends and viral products. While some products are overhyped and overpriced, there are others that are well deserving of the attention they receive. Thanks to apps like TikTok, certain products have gained immense popularity, becoming viral sensations.
Here’s a look at eight of the most viral products of the summer you don’t want to miss out on.
Birkenstocks may have been around for a while, but they continue to make a splash every summer for good reason. These flexible footbed sandals have become a staple in summer shopping hauls and “get ready with me” videos on TikTok.
Complete with styles for men, women and kids that range from $49.95 for water-friendly options for adults to the classic Arizona style for $110 for adults, Birkenstocks features hundreds of styles. You’re sure to find summer footwear catered to your preference due to the many color, material and width options featured on the site.
Baggu Cresent Bag
Gen Z’s influence on trends is undeniable, and one brand that has gained viral popularity is Baggu, which is known for its environmentally friendly practices. Baggu’s heavyweight nylon products, made from recycled materials, have become a hit.
The Baggu Crescent bag, priced at $52, is a sling bag that features an adjustable strap, allowing for cross-body or shoulder wear. Its simple design includes a zipper on top and two zippered pouches within allowing for safe travel of the basics (wallet, phone, sunglasses, keys) plus plenty of room for extras like a water bottle and hat.
CrunchCup Portable Cereal Cup
Breakfast on the go has never been easier, thanks to the CrunchCup portable cereal cup. This innovative cup eliminates the need for a bowl and spoon, allowing you to enjoy your favorite cereal and milk combination wherever you are.
With its straightforward design, the CrunchCap features a chamber system that separates the milk in the outer chamber from the cereal in the middle chamber. When you’re ready to indulge, simply sip through the hole in the top of the cup, and the cereal and milk combine in your mouth.
The CrunchCup has taken TikTok by storm, revolutionizing the way people enjoy cereal on the go. No more soggy cereal or messy spills. Priced at $19.95, it’s an affordable and convenient solution for busy mornings or snacking on the move.
The Stanley Cup
While the Stanley Cup is synonymous with hockey, this year it also has found its place as a social media sensation. This drink container has gained popularity for its stylish design and impressive insulation capability.
“Stanley cups can keep beverages cold for 11 hours and ice solid for up to two days,” said Samantha Landau, consumer expert at TopCashback. “These stylish cups are a perfect summer must-have for all of your outdoor activities such as hiking, golfing or going to the beach. With a $45 price point, you’re definitely getting a great quality item.”
Rare Beauty Soft Pinch Liquid Blush
When it comes to achieving the perfect summer sun-kissed cheeks, Rare Beauty’s Soft Pinch Liquid Blush has become a game changer. Created by Selena Gomez’s beauty brand, this liquid blush has taken social media by storm for its aesthetic appeal and impressive performance.
The Soft Pinch Liquid Blush not only comes in gorgeously designed bottles but also delivers a highly pigmented color that lasts all day. A little goes a long way with this $23 product, ensuring that the bottle will last you a significant amount of time.
“The Rare Beauty Soft Pinch Liquid Blush is definitely worth the hype,” Landau said. “With various shades and finishes, this blush is a win for everyone. The blush offers high pigmentation and a long wear time that lasts all day.”
The blush comes in 13 shades — including nude, peach, berry and red tones — and is available with both matte and dewy finish options.
Bug Bite Thing Suction Tool
Summer brings warmer nights and increased insect activity, which means sealing with annoying bug bites. The Bug Bite Thing Suction Tool has become a viral sensation on social media for its effectiveness in providing relief from itching and swelling.
This simple yet ingenious device uses suction to remove saliva, venom and irritant left behind by insects, reducing the discomfort and irritation caused by bug bites. With over 44,000 five-star ratings, it’s no wonder this affordable tool that premiered on “Shark Tank” has become a must-have for summer. Priced at only $11.49, it’s a small investment that can make a big difference in your outdoor experience.
Summer Friday’s Lip Butter Balm
Sephora shoppers have fallen in love with Summer Friday’s Lip Butter Balm, and it’s easy to see why. This vegan lip balm not only provides much-needed hydration for parched lips but also offers a beautiful glossy finish, perfect for achieving an effortless summer look.
Available in six shades, including clear and tinted options, Summer Friday’s Lip Butter Balm caters to different preferences. The balm’s nourishing formula leaves lips feeling soft and supple, while delightful flavors like poppy, vanilla, brown sugar and cherry add a touch of indulgence to your lip care routine. Priced at $24, it’s a higher-end lip balm that delivers a luxurious experience and stunning results.
Specialized Haul ST Electric Bike
Cycling enthusiasts looking for a revolutionary biking experience have found it in the Specialized Haul ST Electric Bike. This electric bike has become a viral sensation for its ability to make biking more accessible and enjoyable for everyone.
Priced at $2,800, the Haul ST is undoubtedly an investment, but its features justify the cost. With a weight capacity of 416 pounds, it can handle heavy loads and various cargo. The bike’s electric assist provides an extra boost, making it easier to table steep hills and long distances.
When you need to run errands, transport groceries or even carry your kayak or paddleboard, the Haul ST’s versatile mounting options make it a practical choice for everyday adventures.
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