Target vs. Walmart: Price Match Guarantee Exclusions

Learn what's excluded from the Target and Walmart price match guarantees.


Target and Walmart are two stores known for their deals and budget-friendly prices. When scouring these two retailers for the best deals, consumers who want to score big savings arm themselves with coupons and apps. And it’s possible to save even more at each store, if you take advantage of their price match guarantees. Understanding the price match policies will help you shop strategically and get the best prices on specific items.

When using the Walmart price match guarantee and the Target price match guarantee, you should know exactly what is covered and what isn’t covered under the policy. To make sure you get the most for your money, get savvy on what’s excluded from these stores’ price match guarantees.

Walmart price match gurantee has exclusions
2016 Wal-Mart Stores, Inc. / 2016 Wal-Mart Stores, Inc.

Walmart Price Match Exclusions

Many savvy shoppers already know Walmart as a store that’s budget-friendly — check your local Walmart ad, and you’ll generally find prices that are highly competitive. Experienced shoppers know to take advantage of further savings by using Walmart coupons. And shoppers who want to save even more can take advantage of price matching at the store.

But before you do all your shopping exclusively at Walmart, expecting to take advantage of its price match guarantee, know what’s excluded so you aren’t disappointed. Here are some key exclusions from the Walmart price match guarantee:

  • Prices from its Marketplace or from third-party sellers
  • Prices from auctions or retailers requiring memberships
  • Prices that cannot be determined independent of other items; this means in order to price match, the fees, shipping charges, etc. must be determinable.
  • Price items from bundle offers, instant rebates, mail-in offers or any offers, including financing
  • Prices that cannot be determined following a percent-off or dollar-off coupon on the item
  • Items that other retail stores have marked as clearance, close-out, liquidation or limited quantity
  • Any items that require a minimum quantity for purchase
  • Damaged, used or refurbished items
  • Misprinted or inaccurate prices
  • Walmart One-Hour Guarantee items
  • Prices on items on or with other retailers between Thanksgiving Day and Cyber-Monday, including Walmart Black Friday sale prices

Additionally, rain checks are not offered for items not currently in stock at Walmart on available on And price matching isn’t offered online in Alaska, Hawaii or Puerto Rico for in-store purchases at Walmart.

Find Out: 25 Best Deals at Walmart

Target price-match guarantee exclusions
Nils Versemann /

Target Price Match Exclusions

Target is another store popular with shoppers looking for good prices on everyday items. Savvy shoppers know to check out Target ads and use the store’s Cartwheel app to get even better prices than advertised Target sales. And to make comparison shopping even better, you can take advantage of the store’s price match guarantee; Target’s price match guarantee was updated in 2013 to include online price matching.

To make sure you know exactly what you’re getting into as a Target shopper, though, you need to also understand what isn’t covered in its price match policy. Here are some important exclusions from Target’s price match guarantee:

  • Clearance items, closeout items and liquidation sale items
  • Items that are damaged or in an open package
  • Refurbished, pre-owned, rented or lease-to-own items
  • Storewide or unspecific offers
  • Non-branded items
  • Prices that only display on a website after a user logs into the website
  • Incorrectly priced items
  • Anything that’s a typo
  • Limited-time or quantity-specific offers
  • Daily deals, coupon offers, credit card or gift card offers
  • Financing plans, service offers or bundled offers
  • Sales tax promotions
  • Free items
  • Rebates or mail-in offers
  • Contract mobile phone devices or plans
  • Optical wear
  • Target Portrait Studio pricing
  • Target Clinic or any Target Pharmacy purchases
  • Product services such as warranties at Target or game reservations at Target
  • Prices from Target’s “Marketplace” stores and from third-party sellers
  • Items purchased with the Cartwheel phone app

Also, note that Target gift card offers and Target coupons cannot be combined with a price match. Manufacturer coupons will be honored but only after a price match is made following the Target coupon policy. And items containing alcohol will be honored for the price match guarantee, but are subject to state regulations, which vary.

See: 8 Other Stores Offering Price Match Guarantees

  • Donald


  • mary

    I never shop for long time in those stores , the quality is very poor and prices are not right , I prefer to pay high price anywhere else but have a quality products, in food department the packages quantity are 50 or 100 , 200 grams , on a round price , 2,3 4, 5, … but if you do the math you can get in any other store less price and less wrapping(garbage) they can close forever

  • sassy

    In other words Do not shop at Walmart is what this article is saying. Seems like this is an advertisement from Target more than an independent assessment

  • Radart

    I do not see your list of “30 ITEMS”. Indeed, this looks like an ad for Target. I have always done my best to stay away from Walmart for many reasons.

  • freddie1941

    Guess what your ole Target stores got the boot in Canada and cost US tax payers. Terrible store they cannot compete with Wal Mart at all. Thank you very much.

  • Malinda

    Sooooo where is this list of 30 items? Just a bunch of information about Target and it’s pricing, trying to get you to click on the next link for them. Guess I won’t shop at Target either, no wonder they went belly up in Canada.



  • frank

    When Target first came to Canada I was told that they were Wal Mart’s biggest competitor. I was very disappointed. It was like walking into Wal Mart. The Pricing no different. They could not make it in Canada. I shop at Wal Mart and like their pricing and I have no problems. I bought a few things that I have had to return, but then I bought things at other stores that I had to return. Wal Mat is no different except when it comes to pricing. Some sores like the BAY are way over priced for the same quality item. Where is the list of 30 items you say never buy? I do not believe it exsist.

  • A.S.

    There’s no list here… who wrote this article anyway? Lame.

  • shaunaru

    For those of you who are griping and whining that you were ripped off because you can’t find the list of 30 items not to purchase at WalMart, I’ll tell you what I used to tell my son, “You’re never too poor to pay attention!”

    Had any of you been paying attention, you would have noticed that you clicked on another article that was listed as “related.” In other words, it was not a part of the “30 Items Never to Buy at Walmart” it is simply a related article.

    The other place that you needed to pay attention is the further up from the link for this article, but still clearly posted, there are “buttons” numbered 1 through 30 directly below the photo for the article.

    In other words, go back one page and then click on the numbered buttons. Also, since it seems that you folks need very specific instructions. Don’t start whining about only having a photo and no article. Move down the page just a little bit and you’ll see that the text associated with that particular photo is directly beneath the photo.

    I’ll just bet that on the majority of web sites you people visit, you are mostly annoyed with how that web site is not performing to your satisfaction. Right? Well, next time you’d rather be an WSM (whining, sniveling, malcontent), try something new. Carefully look all around the page before complaining that this or that is missing. Carefully re-read the article to find the info that you’re saying doesn’t exist there. Be brave enough to try something new – don’t just complain about how so and so doesn’t do it like everyone else. Granted, most articles are continued on new pages through a link near the bottom of the first page. However, you had to move right past those 30 buttons on your way towards the link to this page, were you just so determined to “do things the way you’re used to” that you couldn’t even imagine the list of 30 items could be listed in a different manner? Before you took the time to write your complaint (some of you even shared downright rude complaints), did it ever cross your minds to go back to the first page and confirm that there was not another way to access the list of 30 items?

    No, I do not work for this web site nor for the parent company. No, I don’t know anyone who works for this web site nor for the parent company. No, I don’t work for anyone who advertises with this site or the parent company. I’m a disabled senior citizen (obviously, not as disabled as some of you!) who can no longer drive so I rarely meet new people and have an ever shrinking group of friends who have time to come and visit me. I simply take offense at those who belittle others when it’s clearly their own weaknesses that are at fault.