Let Logic Take Over
The emotional part of our brains almost never considers consequences, says Robert Frick, corporate economist with Navy Federal Credit Union. But the logical part weighs other options — buying groceries, giving to charity, or even checking if we can find an impulse purchase somewhere else for cheaper.
"To put our logical brains in gear, delay the decision, even by an hour," Frick said. "Eventually, the chemical dopamine that's firing our desire to buy will subside and we can think more rationally. Think about how much you'll enjoy that purchase in the future, and if you'll regret spending the money eventually. Future thinking is logical thinking." When you're a logical shopper you're a savvy shopper, and savvy shoppers save money.