Total Audience Reach (Twitter, Instagram, YouTube and TikTok)
Kai Ryssdal is a radio journalist and the host and senior editor of “Marketplace,” which airs weekdays on U.S. public radio. He also co-hosts its spinoff podcast, “Make Me Smart.”
Ryssdal’s style, which is approachable and conversational, allows him to make even the thorniest of financial developments interesting and easier to understand. More importantly, the shows that Ryssdal hosts bring much-needed context to business goings-on in the world, making them relevant for everyone — not just those with finance degrees and C-suite aspirations.
Why He’s a Top Money Expert:
On his radio show and podcast, Ryssdal breaks down some of the most complex financial topics, like mortgage-backed securities and credit default swaps, and makes them understandable to his audience of millions.