100 Financial Experts William D. Danko

William D. Danko

Author of 'The Millionaire Next Door'

“Many people who live in expensive homes and drive luxury cars do not actually have much wealth. Then, we discovered something even odder: Many people who have a great deal of wealth do not even live in upscale neighborhoods.”


# of Years Book Was a NY Times Bestseller


Year the Book Originally Published


Copies of Book Sold

accurate as of 05/15/2023


William D. Danko is the co-author of The New York Times bestseller “The Millionaire Next Door: The Surprising Secrets of America’s Wealthy.”

He’s spent decades studying consumer behavior, specifically the behavior of the wealthy and wealth formation. His academic publications have appeared in several leading journals.

Why He’s a Top Money Expert:

Danko is a widely-recognized expert on the behavior of the wealthy.

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