How Much Does a Super Bowl Ad Cost?

Super Bowls are some of the most-watched TV in American history. Consequently, brands pay a lot of money for ad space. GOBankingRates found the price tag on Super Bowl ads through the years - with 2023 putting up huge numbers.

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Super Bowl I: 1967

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Super Bowl VIII: 1974

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Super Bowl XVI: 1982

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Super Bowl XXIX: 1995

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Super Bowl LIV: 2020

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Super Bowl LVII: 2023

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Stories

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How Much Does a Super Bowl Ad Cost?

Super Bowls are some of the most-watched TV in American history. Consequently, brands pay a lot of money for ad space. GOBankingRates found the price tag on Super Bowl ads through the years - with 2023 putting up huge numbers.

Super Bowl I: 1967

Cost per ad: $42K ($380K today)

Viewers: 51 million

Super Bowl VIII: 1974

Cost per ad: $103,500 ($660K today)

Viewers: 63.2 million

Super Bowl XVI: 1982

Cost per ad: $324,300 ($1.02 million today)

Viewers: 110.23 million

Super Bowl XXIX: 1995

Cost per ad: $1.15 million ($2.27M today)

Viewers: 83.4 million

Super Bowl LIV: 2020

Cost per ad: $5.6 million ($6.4M today)

Viewers: 102.1 million

Super Bowl LVII: 2023

Cost per ad: $7 million

Stories

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