GoBankingRates.com and Geezeo will partner together to benefit the community banks and credit unions with client acquisition marketing and online financial management solutions.
February 14, 2012
GoBankingRates.com, a leading personal finance and banking website, recently announced it entered into a strategic partnership with Geezeo, a provider of Online Financial Management (OFM) solutions for banks and credit unions. GoBankingRates.com and its network of over 650 city and state banking websites, such as www.LosAngelesBankingRates.com, www.HoustonBankingRates.com, and www.NewYorkBankingRates.com, connect community banks and credit unions with consumers in targeted geographic areas. The two companies seek to provide value-add services to each other’s client base, increasing new customer acquisition opportunities for these banks and credit unions.
GoBankingRates.com is currently working with over 50 community financial institutions, driving potential new customers to each institution’s website. The local city and state banking websites reach thousands of consumers each month who are searching online for new banking products, solutions, and financial information.
Geezeo’s more than 60 bank and credit union clients rely on the firm’s OFM solutions to enhance online user experience, by providing features and benefits that provide for a more robust online banking experiences. Financial institutions seek to increase share of wallet and further engage their customer base, all possible through Geezeo’s Personal Financial Management (PFM) product.
“We’ve built great relationships with banks and credit unions that are looking for new, innovative solutions to increase their customer base. GoBankingRates.com offers a unique online marketing solution that has clear benefits to these institutions. We are happy to partner with them and look forward to sharing their offering with our clients,” said Bryan Clagett, Geezeo Chief Marketing Officer.
“Partnering with Geezeo makes sense for our business and for our clients. As we continue to see the online marketing industry evolve, offering our clients Geezeo’s financial management solutions helps us provide even more value to these community banks and credit unions trying to grow in a tough financial economy,” comments Brett Rossmann, CEO of GoBankingRates.com.
For more information on this partnership or the companies involved, please contact Mr. Martin Carr, Strategic Partnership Director, at (310) 297.9233 ext. 262.
Geezeo offers an integrated suite of Online Financial Management (OFM) tools and services including Personal Financial Management (PFM) software for banks and credit unions. PFM empowers online customers, giving them a holistic view of their financial assets, liabilities and budgets. Geezeo’s unique Engagement Banking platform helps financial institutions develop online customer dialog while generating growth through customer acquisition and increased wallet share. Geezeo serves over 60 clients and is exclusively a white label solution. For more information on the privately held company, visit www.geezeo.com.
GoBankingRates.com is a division of ConsumerTrack, Inc., a leader in online lead generation, performance-based marketing, and customer acquisition in the financial sectors. The company’s portfolio of over 1500 consumer finance websites includes GoBankingRates.com, GoInsuranceRates.com, and GoFreeCredit.com, generating millions of monthly visitors.
GoBankingRates.com provides daily content around personal finance and interest rate information, while connecting credit unions and banks to local consumers through their extensive web community. The network includes more than 650 local city and state websites.