While most investors buy stocks to generate capital gains, some companies offers additional, company-related perks.
Typically, you’ll have to register your ownership with the company to qualify, but once you do, you might get some nifty benefits. Although these perks won’t make the difference between a good and bad investment, they’re a nice bonus if you already own or are considering buying stock.
17 Companies With Amazing Stock Perks
Here’s a look at some well-known companies that provide extra perks to their shareholders.
| Company | Ticker | Perk | Minimum Shares | How To Claim |
|---|---|---|---|---|
| Carnival Corp. | CCL | Onboard credit: $50-$250 per cabin | 100 | – Submit via Stockperks or brand instructions – Apply at least 3 weeks pre-sailing. |
| Norwegian Cruise Line Holdings | NCLH | Onboard credit: $50-$250 per cabin | 100 | – Upload proof and booking to NCLH IR benefit portal – Request at least 15 days pre-sailing. |
| Royal Caribbean Group | RCL | Onboard credit: $50-$250, with special amount on world cruises | 100 | – Use RCL Shareholder OBC Request form – Send proof and booking details 2-3 weeks pre-sailing. |
| InterContinental Hotels Group | IHG | Shareholder room-rate discount: via controlled booking site | – Varies – Registered holders |
– Access discount site from IHG shareholder mailings or portal – Book eligible flexible rate |
| Accor | ACC (Paris) | Accor Shareholders’ Club: includes ALL Gold status | 50 bearer or 1 registered share | – Enroll via Accor’s Shareholders’ Club – Benefits include ALL Gold card |
| ANA Holdings | 9202 (Tokyo) | – Domestic airfare “Shareholder Benefit” tickets – Discount coupons |
100 at March /Sept. record dates | – Receive benefit coupons based on holding at record dates – Redeem on eligible domestic routes |
| Irish Continental Group | ICG (Dublin) | – Ferry discounts: – 20% for Great Britain-Ireland/France – 10% for Ireland-France – 5% for travel packages packages |
1,000 | – Book online, then email booking reference and proof – Discount credited to card |
| Berkshire Hathaway | BRK.A / BRK.B | – Access to the annual shareholders meeting in Omaha – Discount shopping days held during that event |
1 share (A or B) | – Request credentials – See Annual Meeting Guide for discount details. |
| Bloomsbury Publishing | BMY (LSE) | Print book discount: 35% off | 1 | – Fill out Bloomsbury IR form – Receive a discount code for Bloomsbury sites |
| AMC Theatres | AMC | Investor Connect perks: priority lane, promos, bonus points, rotating freebies | Self-identify, no minimum shares stated | Opt in via AMC Stubs profile ??’ “AMC Investor Connect.” |
| Willamette Valley Vineyards | WVVIP / WVVI | Wine discounts: 25% off + option to take dividend as Owner Benefit Credit (+15%) | Preferred owners | – Elect “Owner Benefit Credit” on winery site – Credits never expire; stack with owner discounts. |
| Crimson Wine Group | CWGL | Wine discounts: 20% off + 2 complimentary tastings; Ambassador Program access | Not publicly stated | Use shareholder benefits page or enroll in Ambassador Program for expanded perks. |
| Lindt & Sprüngli | MCX: LISP / LISN (Switzerland) | AGM gift box: pickup in Switzerland | 1 registered or participation right | – Attend AGM – Receive gift box voucher on site – no shipping. |
| LVMH | MC (Paris) | LVMH Shareholders’ Club: tours, wine and spirits selection, media discounts, limited delivery area | 1 registered share or minimum as specified | – Apply to the Club after meeting holding criteria – Some products are France-delivery only |
Perk Type: Travel
Carnival Corporation
- Ticker + market cap tier: CCL — Large
- Perk and eligibility: Onboard credit of $50 to $250. You must own at least 100 shares.
- Redemption steps: Submit shareholder request at least three weeks before travel. Yo must show proof of ownership via recent brokerage statement.
- Limitations/exclusions: Onboard credit varies by brand. Certain rates, including charters sailings, are excluded.
Norwegian Cruise Line Holdings (Norwegian, Oceania, Regent)
- Ticker + market cap tier: NCLH — Mid/Large
- Perk and eligibility: Onboard credit of $50 to $250; must own at least 100 shares
- Redemption steps: Submit via NCLH shareholder benefits portal at least 15 days before sailing; must upload details of booking and proof of ownership via a brokerage statement.
- Limitations/exclusions: One onboard credit per stateroom. Other promo exclusions may apply (see FAQs).
Royal Caribbean Group (Royal Caribbean, Celebrity, Silversea)
- Ticker and market cap tier: RCL — Large
- Perk and eligibility: Onboard credit of $50 to $250. The amount may vary for world cruises. Requires ownership of at least 100 shares.
- Redemption steps: Submit an official shareholder onboard credit request at least three weeks before sailing. Provide booking details and a brokerage statement proving ownership.
- Limitations/exclusions: Typically, chartered sailings, along with those to the Galápagos, are excluded.
Irish Continental Group / Irish Ferries
- Ticker and market cap tier: ICG (Dublin) — Small/Mid
- Perk & eligibility: 20% off for sailings between Great Britain and Ireland or France, 10% off direct sailings between Ireland and France, and 5% off packages; at least 1,000 shares must be registered.
- Redemption steps: Book online, then email your booking reference and proof of shareholding to get a refund or credit to your card.
- Limitations/exclusions: Applicable to leisure trips only — not combinable with some promos.
ANA Holdings (All Nippon Airways – Japan domestic)
- Ticker and market cap tier: 9202.T — Large
- Perk & eligibility: Discount coupons for domestic routes, such as 50% off ANA Flex fares. You must own at least 100 shares at the March 31 and Sept. 30 record dates.
- Redemption steps: Discount coupons are automatically issued to registered holders after record dates; may be redeemed while booking eligible domestic airfares.
- Limitations/exclusions: Limitations on both available seats and flights. Not valid on some partner flights or during certain time periods.
Perk Type: Hotels
InterContinental Hotels Group (IHG)
- Ticker and market cap tier: IHG — Large
- Perk and eligibility: Room rate discount for those who hold shares in their own name in certified/registered form
- Redemption steps: You must use the shareholder-only booking site to book eligible hotels and rates.
- Limitations/exclusions: Room discounts are subject to availability, and specific rate rules apply.
Accor (Sofitel/Novotel/Ibis… – Shareholders’ Club)
- Ticker and market cap tier: ACC.PA — Large
- Perk and eligibility: Shareholders receive a complimentary ALL Accor Gold loyalty card, invitations to behind-the-scenes hotel tours and an upgrade to ALL Accor VIP status. Tequires 50 bearer shares or one registered share.
- Redemption steps: Apply via Accor’s Shareholders’ Club application with proof of ownership.
- Limitations/exclusions: Benefits are subject to Accor/ALL terms and conditions.
Perk Type: Entertainment/Events
Berkshire Hathaway (Annual Meeting and Shopping Day)
- Ticker and market cap tier: BRK.A / BRK.B — Mega
- Perk s eligibility: Admission to annual shareholders’ meeting in Omaha and “discount shopping days” at the event; requires proof of ownership of at least oneshare and a valid, corresponding photo ID to get the shareholder credentials.
- Redemption steps: Berkshire Hathaway publishes a shareholders’ guide providing event schedules and credential pickup instructions.
- Limitations/exclusions: Credentials are scanned at the entrance to the event and must be valid to grant admission.
AMC Theatres — Investor Connect
- Ticker and market cap tier: AMC — Small
- Perk and eligibility: Investor-only perks and promos, such as quarterly free snacks, priority lane access and double points promos. You must self-identify on the app or website as a shareholder, but no proof is required.
- Redemption steps: Check the “AMC Investor Connect” box in your AMC Stubs profile. Perks automatically load to your account.
- Limitations/exclusions: No real restrictions. Offers vary, typically by quarter.
Perk Type: Food, Beverage and Luxury
Lindt & Sprüngli (Switzerland)
- Ticker and market cap tier: LISN / LISP (SWX) — Large
- Perk and eligibility: Voucher issued at annual meeting for gift box of chocolate
- Redemption steps: You must be a registered shareholder, attend the annual meeting and present the voucher you receive on site.
- Limitations/exclusions: Physical attendance at the annual meeting is required. One voucher per shareholder.
Willamette Valley Vineyards (Preferred Stock “Winery Owners”)
- Ticker and market cap tier: WVVI (common) / Preferred program (WVV site) — Micro/Small
- Perk and eligibility: Preferred holders get a 25% wine discount, monthly complimentary wine tastings. and invitations to owners-only experiences. Requires a minimum purchase of 150 shares.
- Redemption steps: Elect the Owner Benefit Credit in your winery account or by form. Use the credit online or at properties.
- Limitations/exclusions: Credit replaces cash dividend for that year. Program terms and eligibility are per preferred-stock documents.
Crimson Wine Group
- Ticker and market cap tier: CWGL — Micro/Small
- Perk and eligibility: 20% off select wines and two complimentary tastings, or 20% off elevated tastings. There’s an additional 5% off club shipments. Stockholder Ambassador Program adds booking privileges and early access.
- Redemption steps: Enroll on the CWG Ambassador website. Bring proof if requested.
- Limitations/exclusions: Details vary by winery or experience.
LVMH (Shareholders’ Club – Luxury/Spirits/Tours/Media)
- Ticker and market cap tier: MC.PA — Mega
- Perk and eligibility: Shareholders’ Club access for any individual holding at least one Paris-listed LVMH share. Benefits include access to site visits/tours and a special wine and spirits selection — often France-delivery only, plus media discounts.
- Redemption steps: Apply online to become a member. Provide proof as requested.
- Limitations/exclusions: Some selections are only deliverable within France. Membership is valid for two years.
Perk Type: Retail/Publishing
Bloomsbury Publishing
- Ticker and market cap tier: BMY.L — Small
- Perk and eligibility: 35% discount on print books for shareholders with at least one share.
- Redemption steps: Complete the online IR shareholder benefit form to receive an emailed discount code.
- Limitations and exclusions: Discount is only available on print books off regular retail price.
Joshua Mrozinski, Daria Uhlig, Cynthia Measom and Michael McDonald contributed to the reporting for this article.