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5 Wisconsin Cities That Are Among America’s Most Livable Areas for Middle-Class Families
Written by
Heather Taylor
Edited by
Chris Cluff

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Moving to the Midwest may be worth it for middle-class families seeking areas with reasonable cost of living. Key findings from a GOBankingRates study indicate 25 cities, many of which are Midwestern, provide these families with comfortable lifestyles.
GOBankingRates determined which cities are most livable for middle-class families by analyzing data from the U.S. Census American Community Survey, Sperling’s BestPlaces and the Bureau of Labor Statistics Consumer Expenditure Survey. Each city’s livability score is sourced from AreaVibes.
Keep reading for the five Wisconsin cities considered most livable for middle-class families.
Whitefish Bay
- Population: 14,804
- Median income: $142,356
- Annual cost of living: $74,862
- Livability score: 93
Shorewood
- Population: 13,707
- Median income: $87,161
- Annual cost of living: $68,479
- Livability score: 92
Middleton
- Population: 21,864
- Median income: $87,333
- Annual cost of living: $75,762
- Livability score: 90
Verona
- Population: 14,040
- Median income: $109,960
- Annual cost of living: $74,699
- Livability score: 90
Wausau
- Population: 39,906
- Median income: $59,259
- Annual cost of living: $45,071
- Livability score: 90
Editor’s note: Photos are for representational purposes only and might not reflect the exact locations listed in this article.
Methodology: For this study, GOBankingRates analyzed cities across the United States to find the most livable cities for a middle-class family. GOBankingRates found the median national income from the United States Census American Community Survey. The Pew Research Center defines the middle class as two-thirds the median income to double the median income, allowing for the calculation of the middle-class income range across the United States. The median income for each city was found from the American Community Survey. Locations with median household incomes outside the middle-class range were removed for this study. For each middle-class city, the livability index was sourced from AreaVibes. All locations with a livability below 90 were removed. For each remaining location, GOBankingRates found total population, population ages 65 and over, total households and household median income, all sourced from the American Community Survey. Using this data, the percentage of the population ages 65 and over was calculated. The cost-of-living indexes were sourced from Sperling’s BestPlaces and include the grocery, healthcare, housing, utilities, transportation and miscellaneous indexes. Using the cost-of-living indexes and the national average expenditure costs for a family of four, as sourced from the Bureau of Labor Statistics Consumer Expenditure Survey for a married couple with kids, the average expenditure cost for each location was calculated. The average single-family home value was sourced from Zillow Home Value Index for September 2024. Using the average single-family home value, assuming a 10% down payment, and using the most recent national average 30-year fixed mortgage rate, as sourced from the Federal Reserve Economic Data, the average mortgage was calculated. Using the average mortgage and average expenditure costs, the average total monthly and annual cost of living were calculated. All data was collected on and is up to date as of Oct. 23, 2024.
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