Schools That Make the Most Money Off College Basketball

College basketball is big business. Don’t let anyone tell you otherwise.

And it’s not just the players who are raking in the dough with massive NIL Deals during March Madness and beyond. It’s the schools that are also seeing dollar signs from their athletic investments-millions of dollar signs for lots of them.

While it might not be the NBA, major Division I college basketball programs have pulled in huge revenues over the last few years-not just with men’s basketball, but women’s basketball as well-with the numbers getting bigger every season. 

Here is a list of the 32 colleges that have amassed more than $18 million in revenue with basketball programs for both men and women’s programs.

• Revenue: $18,227,195
• Men’s basketball: $16,987,326
• Women’s basketball: $1,239,869

• Revenue: $18,310,456
• Women’s basketball: $643,259
• Men’s basketball: $17,667,197

• Revenue: $18,476,072
• Men’s basketball: $16,069,180
• Women’s basketball: $2,406,892

• Revenue: $18,497,393
• Men’s basketball: $16,878,904
• Women’s basketball: $1,618,489

?

• Revenue: $18,526,663
• Men’s basketball: $12,891,320
• Women’s basketball: $5,635,343

• Revenue: $18,698,599
• Men’s basketball: $16,849,124
• Women’s basketball: $1,858,475

• Revenue: $18,812,108
• Men’s basketball: $16,067,816
• Women’s basketball: $2,744,292

• Revenue: $19,419,358
• Men’s basketball: $11,369,560
• Women’s basketball: $8,049,798

• Revenue: $19,644,821
• Men’s basketball: $13,308,914
• Women’s basketball: $6,335,907

• Revenue: $19,775,379
• Men’s basketball: $12,670,472
• Women’s basketball: $7,104,907

• Revenue: $20,064,670
• Men’s basketball: $19,047,972
• Women’s basketball: $1,016,698

• Revenue: $20,441,635
• Men’s basketball: $14,598,575
• Women’s basketball: $5,843,060

• Revenue: $21,218,754
• Men’s basketball: $17,060,871
• Women’s basketball: $4,157,883

• Revenue: $21,578,177
• Men’s basketball: $13,587,388
• Women’s basketball: $7,990,789

• Revenue: $21,755,023
• Men’s basketball: $21,141,253
• Women’s basketball: $613,770

• Revenue: $22,141,925
• Men’s basketball: $12,604,227
• Women’s basketball: $9,537,698

• Revenue: $24,005,010
• Men’s basketball: $20,513,366
• Women’s basketball: $3,491,644

• Revenue: $24,268,826
• Men’s basketball: $23,575,794
• Women’s basketball: $693,032

• Revenue: $24,495,637
• Men’s basketball: $24,094,372
• Women’s basketball: $401,265

• Revenue: $25,054,541
• Men’s basketball: $23,287,417
• Women’s basketball: $1,767,124

• Revenue: $25,919,482
• Men’s basketball: $18,911,360
• Women’s basketball: $7,008,122

• Revenue: $26,180,959
• Men’s basketball: $23,637,212
• Women’s basketball: $2,543,747

• Revenue: $26,490,527
• Men’s basketball: $25,658,000
• Women’s basketball: $832,527

• Revenue: $27,134,559
• Men’s basketball: $26,270,974
• Women’s basketball: $863,585

• Revenue: $27,252,990
• Men’s basketball: $22,667,255
• Women’s basketball: $4,585,735

• Revenue: $27,751,972
• Men’s basketball: $23,422,126
• Women’s basketball: $4,329,846

• Revenue: $28,768,232
• Men’s basketball: $21,853,488
• Women’s basketball: $6,914,744

• Revenue: $31,192,515
• Men’s basketball: $25,955,324
• Women’s basketball: $5,237,191

• Revenue: $32,574,770
• Men’s basketball: $24,055,088
• Women’s basketball: $8,519,682

• Revenue: $33,193,398
• Men’s basketball: $31,965,031
• Women’s basketball: $1,228,367

• Revenue: $35,765,493
• Men’s basketball: $34,157,191
• Women’s basketball: $1,608,302

• Revenue: $47,751,792
• Men’s basketball: $45,108,538
• Women’s basketball: $2,643,254

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George Malone contributed to the reporting for this article.

Methodology: For this piece GOBankingRates used the United States Department of Education’s “Equity in Athletics Data Analysis” (EADA) dataset to find (1) total basketball revenues; (2) men’s basketball revenues; and (3) women’s basketball revenues for all NCAA Division I schools all in FY 20-2` data (the most recent available). Only the top 50 schools in terms of factor (1) were included in the final list. All data was collected on and up to date as of March 15, 2023.