6 Luxury Brands With High Resale Value
Written by
Caitlyn Moorhead
Edited by
Ashleigh Ray
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Navigating the luxury goods market can be more than just trends and styles. It can also be truly evaluating the average value retention of high-priced and instantly recognizable designer brand names.
Other than just coveting the Chanel Classic Flap Bag, Fendi Baguette or Hermès Birkin so you can walk around like the rich and famous, there is also a serious financial strategy in finding brands with the best resale market prospects. Some luxury brands stand out not only for their craftsmanship and iconic status but also for what their retail price can be on several secondary markets.
Not every luxury purchase is just a status symbol. No matter if it’s a limited-edition item with little wear and tear, or a like-new Louis Vuitton Neverfull, some of your favorite luxury brands could become an effective part of your long-term investing strategy.
Rolex
When you think of the luxury market, one of the first brand names to come to mind would have to be Rolex. Known for its timeless designs and impeccable craftsmanship, these watches are a favorite among collectors and fashion enthusiasts alike for both the quality and durability of the product. A Rolex watch is a statement piece with prices ranging from a few thousand to hundreds of thousands of dollars.
For example, Rolex Submariners tend to hold their value well, and you may even see a price increase over time. To give you an idea of what that looks like, Watchfind currently has pre-owned Rolex Submariners for sale ranging in price from $9,355 to $53,140.
Hermès
Hermès, particularly known for the highly sought-after Birkin bag, represents the pinnacle of luxury and exclusivity. Because these beauties aren’t mass-produced, Birken bags are coveted by celebrities and fashion icons alike.
The meticulous craftsmanship, coupled with their scarcity, ensures that a Birkin bag retains, and often appreciates, in value, making it a smart choice for the discerning investor. For example, JaneFinds, which is a leading site in the luxury bag resale market, has Hermès Birkin and Kelly bags ranging in price from $13,500 to $88,500.
Chanel
Chanel — the brand that brought the designer world the iconic Chanel No. 5 perfume and the Little Black Dress — is synonymous with timeless fashion and sophistication. The brand’s handbags, like the Classic Flap and the 2.55 handbag, are not just fashion statements but also smart financial investments.
Ranging from $3,000 to over $6,000, these bags are renowned for their quality and enduring style. Also, thanks to Chanel’s tendency to raise the prices of these bags almost annually, the bag you buy today could be worth more tomorrow.
If you want to see what the resale value of the Chanel Classic Flap bag looks like, you can check out The RealReal online marketplace where they sell them for anywhere from $2,100 to $15,000.
Patek Philippe
Patek Philippe stands at the zenith of watchmaking, offering not just timepieces but heirlooms to be passed down through generations. These watches, priced from $15,000 to over $1 million, are the epitome of luxury and craftsmanship.
With fewer than 1 million watches produced, this scarcity coupled with the brand’s reputation for quality and the intricate craftsmanship that goes into each watch, ensures that your Patek Philippe can appreciate over time. As for resale, Watchfinder has a variety of Patek Philippe watch designs ranging in price from $11,990 to $408,510.
Louis Vuitton
As one of the more recognizable brands, Louis Vuitton’s leather goods are iconic. Bags like the Neverfull, priced from about $1,960 to $3,000 on the designer’s website, are not just stylish but also retain their value remarkably well.
The brand’s commitment to quality, coupled with its timeless designs, ensures that a Louis Vuitton item will be a wise investment. Resale sites such as Fashionphile are currently selling Neverfull bags for between $850 to $3,195.
Cartier
This brand is a powerhouse in the world of fine jewelry and watches. Known for its classic and sophisticated designs, Cartier items are costly, with jewelry pieces and watches ranging from a few thousand dollars to well over a million.
Cartier is not just about splendor; it’s about enduring value. The brand’s high-quality craftsmanship and storied history ensure that owning a Cartier piece is not just a splurge but also a smart financial decision. For example, Gray & Sons Jewelers currently sells certified pre-owned Cartier bracelets for prices ranging from $6,500 to $37,900.Â
Final Take To GO
The bottom line is that these brands demonstrate that luxury can go hand in hand with wise financial planning, offering pieces that not only add a touch of elegance to your life but also hold great potential for appreciation in value for your future. This is not to say that these items are worth buying if you are living paycheck to paycheck, but if you have some extra cash, buying designer today could help you build a nest egg tomorrow.
Editor’s Note: Data is accurate as of Mar. 3, 2025. Resale values vary are subject to change.
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