How the Wealthy Donate, According to Bank of America — And Why That Matters To You

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According to a recent study conducted by the Bank of America Private Bank, 91% of wealthy individuals had made a charitable contribution in the past year. The survey included over 1,000 respondents over the age of 21 with a minimum of $3 million in assets to review the philanthropic trends of high-net-worth individuals.

While you may feel that this topic doesn’t impact you unless you’re wealthy, it turns out that how rich people donate can directly affect your local community. 

We will examine how the wealthy donate to charity and why that matters to people with less money. 

How Wealthy People Donate

The survey placed the respondents into two demographics based on age: younger donors (21-43) and older donors (over 44). We will review how they donate and their reasons for giving back. 

The Ways Wealthy People Donate

Here’s how wealthy people donate their money: 

• Direct giving. 90% of older donors vs 49% of younger donors. 
• Volunteering. 41% of older donors vs 43% of younger donors.
• Fundraising. 14% of older donors vs 29% of younger donors. 
• Mentorship. 6% of older donors vs 25% of older donors. 
• Sitting on the board. 10% of older donors vs 14% of younger donors. 

The survey also noted that 10% of all respondents use donor-advised funds, with 95% believing that they support long-term giving and 91% doing so because they simplify the giving process. 

Why Wealthy People Donate

Here are some of the notable results as to why wealthy people are donating money:

• Many donors prioritize making a lasting impact, with 63% of younger donors and 69% of older donors considering this one of the main factors in their giving. 
• 56% of older donors feel a sense of obligation to donate, compared to only 25% of younger ones. 
• Responding to critical issues is a motivator for 35% of older and 23% of younger donors. 
• When it came to faith traditions, 31% of older donors and 23% of younger donors cited this as a reason for their philanthropic efforts. 

The Impact of Donations On People With Less Money

The way wealthy people donate could impact someone with less money in terms of economic indicators and societal shifts that could impact their finances. 

The Wealthy Consider What’s Missing

“Charitable giving requires the wealthy to consider the needs and positions of those who don’t have what they do,” noted Melanie Musson, a finance expert with InsuranceProviders.com. “When the recipients receive charitable gifts, they can offer programs, goods, and services that benefit the poor and the middle class.”

Charitable giving is the most common way the wealthy give what they have to benefit those with less. To give back, the rich may have to consider what’s missing in a particular community or segment of the population. This will help lower-class individuals facing financial hardships or stress related to crucial causes in their communities. 

Charitable Giving Can Strengthen Relationships. 

“If the wealthy get personally involved in organizations, they can meet people of all socioeconomic backgrounds,” noted Musson. “Studies have shown that friendships between people from different classes help those of lower wealth become more successful over their lifetime.”

When wealthy people get involved with philanthropic efforts related to religious causes, social needs, animal welfare, military charities, homelessness, human rights groups, climate change, the advancement of women and girls and cultural groups, they connect with people they may not have met otherwise. Through volunteering, fundraising and mentorships, the wealthy can directly work with individuals who require assistance. 

Mike Bahun, the founder and CEO of Fundraising University, added, “Outside of raising funding for kids, we need to be aware of the connection it provides. We need to make sure that the human side of that is there as well.”

Donations Let More People Participate In The Community 

“It gives everybody, every community, an opportunity to participate,” shared Bahun. “This is the ultimate leveling that we want.”

The survey pointed out that wealthy people measure their philanthropic success in the positive outcomes they contribute towards, with 64% of older donors and 51% of younger donors considering long-term impact a critical metric. If a rich person sponsors a local community centre or helps with a food bank, more people in the community can feel included. 

Bahun elaborated, “We want to make sure that, from a leadership standpoint, we’re leveling that playing field in the sense that we’re getting coaches and people that care about those kids and that the emotional part is there to help and support.”

Through mentorship programs, rich people can help more families get involved in local sports or causes that they’re passionate about. 

Donations Help Families With Activities 

“If we get to a point where sports are so expensive and funding is reduced, a pay-to-play model becomes established,” warned Bahun. “That model lends itself to less participation in sports and activities, and that means less direction for kids and their development.

The survey found that 42% of young donors want to associate their names with their philanthropic projects, and 27% of them gauge their success by public recognition. If wealthy people choose to donate to local projects and communities, they can help low-income families who may be struggling financially or with finding interests for their children. With more activities and resources available to families, the wealthy can help positively impact the overall community. 

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