Your Wealth Is Just the Beginning. Your Legacy Lasts Forever.

Plan, protect, and pass down your financial success with confidence.

Retire Ready

Protect Wealth

Shot of two business professionals standing in an office and reviewing some financial data on an electronic tablet

Study: Nearly Half of Americans Don’t Consider Insurance in Financial Planning — but Most Financial Advisors Disagree

When you’re mapping out your financial plan, there are certain bedrock accounts and products you likely always consider. You’ve got to have that emergency savings fund, preferably in a high-yield savings account. And retirement accounts — no financial plan is complete without them. You take advantage of your 401(k) employer match and contribute to a Roth IRA, too. Oh, and life insurance. You need a life insurance package as part of any quality financial plan. For You: If a Financial Advisor Doesn’t Ask These 5 Questions in Your Consult, Keep Shopping Check Out: Use This Checklist to See if Your…

Build Stability

Shot of a happy young family using a laptop together at home.

6 Reasons Parents Should Buy Life Insurance, Especially if They’re Young

Many young parents assume life insurance is something to worry about later in life — but waiting could be a costly mistake. With the rising costs of childcare, education and everyday expenses, securing a financial safety net early is one of the smartest decisions parents can make. For You: 5 Financial Planning Concerns That Are Totally Unique to Parents Check Out: Use This Checklist to See if Your Family Is Financially Secure Not only is life insurance more affordable when purchased at a younger age, but it also ensures that your children and partner are financially protected in the event…

Happy extended family talking during dinner.

I’m a Financial Advisor: 4 Strategies I Share With Clients Looking To Build Generational Wealth

Many Americans aspire to leave a financial legacy. According to a recent survey by Empower, 40% of Americans say leaving an inheritance for their children is part of having a happy retirement. And while this is a worthy — and achievable — financial goal, it does require careful planning. Read Next: Leaving a Legacy: Your 4-Step Guide to Creating Wealth That Lasts Generations Check Out: Use This Checklist to See if Your Family Is Financially Secure To find out how Americans can best build generational wealth, GOBankingRates spoke with Jim McGowan, CFP, wealth management advisor at Apollon Financial, about the…

Real estate agent or finance advisor doing a meeting with couple at home stock photo

If a Financial Advisor Doesn’t Ask These 5 Questions in Your Consult, Keep Shopping

When it comes to your money, a financial advisor can be a trusted resource to help provide guidance and growth. The key to a successful relationship with your advisor starts with the initial meeting. GOBankingRates spoke with financial advisors to identify five key questions you should be asked in that first meeting — and the red flags that could send you running in the opposite direction. 1. What Are Your Financial Goals? Anna Yen, a senior financial advisor with nearly two decades of experience in financial markets, said one of the first questions you should be asked in your consult…

{{text: rateTexts.expertAdviceHeader.text}}

BROUGHT TO YOU BY {{image: rateUrls.logoPath}}

{{html: rateTexts.expertAdviceProTipsCopy.html}}

{{text: rateTexts.expertAdviceClientName.text}} Sponsored Tip

{{text: rateTexts.expertAdviceAdTitle.text}}

{{html: rateTexts.expertAdviceAdCopy.html}}

Top Offer

Looks like you're using an adblocker

Please disable your adblocker to enjoy the optimal web experience and access the quality content you appreciate from GOBankingRates.

  • AdBlock / uBlock / Brave
    1. Click the ad blocker extension icon to the right of the address bar
    2. Disable on this site
    3. Refresh the page
  • Firefox / Edge / DuckDuckGo
    1. Click on the icon to the left of the address bar
    2. Disable Tracking Protection
    3. Refresh the page
  • Ghostery
    1. Click the blue ghost icon to the right of the address bar
    2. Disable Ad-Blocking, Anti-Tracking, and Never-Consent
    3. Refresh the page