The 5 Richest Small Towns in Europe

Commitment to Our Readers

GOBankingRates' editorial team is committed to bringing you unbiased reviews and information. We use data-driven methodologies to evaluate financial products and services - our reviews and ratings are not influenced by advertisers. You can read more about our editorial guidelines and our products and services review methodology.

20 Years
Helping You Live Richer

Reviewed
by Experts

Trusted by
Millions of Readers

Europe is adorned with countless small towns, each offering its unique charm and history. Among these picturesque locales, some stand out not just for their beauty or cultural heritage, but for the wealth and economic prosperity they embody. These towns, often nestled away from the hustle and bustle of major cities, boast high standards of living, affluent populations, and sometimes, staggering property values. Here are five of the richest small towns in Europe, known for their affluence and the luxurious lifestyle they offer to their residents.

1. St. Moritz, Switzerland

Nestled in the Engadin valley, St. Moritz is not just a luxury alpine resort town; it’s a symbol of opulence and high society. Known for its world-class skiing, the town has twice hosted the Winter Olympics. Beyond the slopes, St. Moritz dazzles with high-end boutiques, gourmet restaurants, and exclusive events, attracting a wealthy international clientele. The real estate here is among the most expensive in the world, reflecting the town’s status as a haven for the rich and famous.

Average home cost: $2.5 million

2. Monte Carlo, Monaco

Though technically a city-state, Monte Carlo fits the bill for a small, wealthy European locale. Famous for its casino, Grand Prix, and as a tax haven, Monte Carlo is synonymous with wealth, luxury, and a lavish lifestyle. Its harbor is dotted with yachts, while the streets are lined with luxury cars, upscale shops, and opulent homes. The property market is one of the most expensive globally, making Monte Carlo a playground for billionaires.

Average home cost: $3.1 million

3. Megève, France

Megève, in the French Alps, was conceived as a French alternative to St. Moritz by the Rothschild family in the early 20th century. It has since evolved into a prestigious ski resort known for its rustic charm, high-end dining, and luxury lodging. The town attracts a wealthy clientele with its scenic beauty, winter sports, and summer golf courses. Real estate prices reflect its status as a retreat for the affluent, with properties offering stunning alpine views.

Average home cost: $2,014 per square foot or $3.1 million

4. Lugano, Switzerland

Lugano, located in Switzerland’s Italian-speaking Ticino region, offers a mix of Swiss efficiency and Italian elegance. Known for its stunning lakeside setting and vibrant cultural scene, Lugano is also a financial hub, with many banking institutions and wealth management firms. The town’s high quality of life, mild climate, and favorable tax regime attract wealthy individuals and retirees from across the globe, driving up property values and living standards.

Average home cost: $2.1 million

5. Ascot, United Kingdom

Ascot is renowned worldwide for its historic racecourse, home to the prestigious Royal Ascot meeting attended by the British Royal Family. Situated in the affluent county of Berkshire, Ascot is synonymous with sophistication and wealth. The town boasts luxurious homes, exclusive schools, and high-end amenities, catering to its affluent residents. Property prices in Ascot are among the highest in the UK, reflecting its status as a desirable location for the wealthy.

Average home cost: $1.9 million

Conclusion

These small towns epitomize European luxury and wealth, each with its unique allure. From the snow-capped peaks of St. Moritz and Megève to the glamorous shores of Monte Carlo and the serene beauty of Lugano, these locales offer more than just opulence; they provide a glimpse into a lifestyle defined by exclusivity and elegance. Meanwhile, Ascot maintains its rich equestrian heritage, adding to the diverse tapestry of Europe’s richest small towns. For those who can afford it, these towns offer a blend of natural beauty, cultural richness, and luxury living that is hard to match.

Editor's note: This article was produced via automated technology and then fine-tuned and verified for accuracy by a member of GOBankingRates' editorial team.

Share This Article: