Advertiser Disclosure

11 Most Expensive Super Bowl Commercials of All Time

February 11, 2025

3 min Read

Written by George Malone

Edited by Cory Dudak

Commitment to Our Readers

GOBankingRates' editorial team is committed to bringing you unbiased reviews and information. We use data-driven methodologies to evaluate financial products and services - our reviews and ratings are not influenced by advertisers. You can read more about our editorial guidelines and our products and services review methodology.

20 YearsHelping You Live Richer

Reviewed by Experts

Trusted by Millions of Readers

At a cost of $8 million on average for a 30-second ad airing during Super Bowl LIX, according to CBS MoneyWatch, commercials for the annual “Big Game” just keep getting more and more expensive.

But what are the most expensive ads of all time? GOBankingRates referenced Qualtrics XM’s ranking of the most expensive Super Bowl commercials of all time. Each commercial’s original cost is included along with the cost as adjusted for inflation today.

Keep reading to find out which Super Bowl commercials are the priciest ever, ranked in ascending order up to the most expensive.

10. (tie) Kia

Commercial: Give It Everything
Year: 2019
Super Bowl: LIII
Original Cost: $15,600,000
Cost adjusted for inflation (2024 dollars): $19,239,433

10. (tie) Amazon

Commercial: Not Everything Makes The Cut
Year: 2019
Super Bowl: LIII
Original Cost: $15,600,000
Cost adjusted for inflation (2024 dollars): $19,239,433

8. (tie) Google

Commercial: Loretta
Year: 2020
Super Bowl: LIV
Original Cost: $16,800,000
Cost adjusted for inflation (2024 dollars): $20,466,892

8. (tie) Amazon

Commercial: Before Alexa
Year: 2020
Super Bowl: LIV
Original Cost: $16,800,000
Cost adjusted for inflation (2024 dollars): $20,466,892

7. Samsung

Commercial: The Next Big Thing
Year: 2013
Super Bowl: XLVII
Original Cost: $15,200,000
Cost adjusted for inflation (2024 dollars): $20,572,789

5. (tie) 84 Lumber

Commercial: The Journey Begins
Year: 2017
Super Bowl: LI
Original Cost: $16,200,000
Cost adjusted for inflation (2024 dollars): $20,838,268

Today’s Top Offers

5. (tie) Ford

Commercial: Go Further
Year: 2017
Super Bowl: LI
Original Cost: $16,200,000
Cost adjusted for inflation (2024 dollars): $20,828,628

4. Chrysler

Commercial: America’s Import
Year: 2014
Super Bowl: XLVIII
Original Cost: $16,000,000
Cost adjusted for inflation (2024 dollars): $21,309,881

2. (tie) Cadillac

Commercial: ScissorHandsFree
Year: 2021
Super Bowl: LV
Original Cost: $22,000,000
Cost adjusted for inflation (2024 dollars): $25,599,225

2. (tie) General Motors

Commercial: No Way Norway
Year: 2021
Super Bowl: LV
Original Cost: $22,000,000
Cost adjusted for inflation (2024 dollars): $25,599,225

1. Amazon

Commercial: Mind Reader
Year: 2022
Super Bowl: LVI
Original Cost: $26,000,000
Cost adjusted for inflation (2024 dollars): $28,011,912

Heather Taylor contributed to the reporting for this piece.

Photo Disclaimer: Please note photos are for representational purposes only.

More From GOBankingRates

Got a Money Question?
Win $500 Just for Asking.

Thanks!

You're now entered for a chance to win $500. Check your inbox for more details.

BEFORE YOU GO

See Today's Best
Banking Offers