Erika Kullberg and 3 More Financial Influencers To Follow for Banking Advice in 2025
Written by
Nicole Spector
Edited by
Laura Bogart
Commitment to Our Readers
GOBankingRates' editorial team is committed to bringing you unbiased reviews and information. We use data-driven methodologies to evaluate financial products and services - our reviews and ratings are not influenced by advertisers. You can read more about our editorial guidelines and our products and services review methodology.
20 Years
Helping You Live Richer
Reviewed
by Experts
Trusted by
Millions of Readers
If, 30 years ago, you told a baby boomer that they’d be fervently heeding financial advice given indirectly from an “influencer,” they’d be pretty perplexed — and duly so. Though the term “influencer” dates back to the 1600s, it didn’t take on the meaning we now associate with it until the 2010s, when people started becoming famous via social media apps like Instagram, X (previously Twitter) and, more recently, TikTok.
Now we have influencers in just about every area known to humankind, and that includes personal finance. These public personas pedaling money do’s and don’ts strike skepticism in some, but collectively these personal finance influencers court millions and millions of followers. There are a lot of not-so-good and even objectively dangerous personal finance influencers out there, but there are also some superstars in the space offering a variety of great advice and insights.
Part of what the best personal finance influencers focus on is banking, where innocent mistakes are rampant. Which personal finance influencers provide valuable and actionable tips about banking? Let’s look at five established “finfluencers,” as they’re often dubbed.
Andrew Lokenauth
Fluent in Finance is the social media brainchild of Andrew Lokenauth. The Instagram account, which has 251,000+ followers, aims to help people “get smarter with money, investing & life,” according to the profile’s bio. Most of the account features screenshots of posts from the Fluent in Finance X account that provide capsule insights into trending finance topics and evergreen financial planning themes.
Lokenauth offers financial expertise from both a personal and professional point of view. He has a degree in finance and spent over 15 years working in finance, banking and tech, and has held positions at Goldman Sachs, CitiBank and JPMorgan.
Leandra Peters
On the Instagram bio of Female in Finance, which has 237,000+ followers, founder Leandra Peters says she’s “DTF” — “down to finance.” From that alone, you can gather that Peters has a sly sense of humor with a direct approach. But her serious and professional side shines through. Consider her recent Instagram posts; it’s a screengrab of her X post in which Peters explains that maxing out an IRA doesn’t have to be hard. Breaking it down into baby steps is a helpful approach.
Peters is a kind of posterchild for Gen Z and younger millennials who are ambitious and dedicated to financial savviness. She ditched her demanding corporate job to conquer a road less traveled by using her background in finance to launch Female in Finance. She makes six figures a year off the business, which started as a side project.
Tori Dunlap
Within her vast role as a money influencer, Tori Dunlap pulls off a number of jobs. She’s an author (including New York Times bestseller “Financial Feminist”), podcaster and professional speaker. Additionally Dunlap founded Her First $100K, a financial education company designed to serve young women. Last but not least, she’s a recipient of the Forbes 30 Under 30 list.
On her Instagram page, which has 45,000+ followers, Dunlap regularly dispenses advice about everything from how to best use a credit card to ways to set financial boundaries with your banking.
Erika Kullberg
If we’re going by follower count, which, we kind of are since that’s the most accurate way to measure one’s sphere of influence on social media, then Erika Kullberg by far takes first place on the list of finfluencers to follow in 2025. Across all social channels, she has 21 million followers. Though young, Kullberg has the confidence of someone wise beyond their years, and she has a firm grip of objective financial realities.
On her Instagram page, which has a following of 5.4 million+, Kullberg shares advice and insights on a range of financial topics including ways to save on essentials and how to organize your money so that you’re on the road to a comfortable retirement.
More From GOBankingRates
