Easter Spending in 2018 Projected to Be Second-Highest Ever

Easter baskets are taking a bite out of Americans' budgets.

Here comes Peter Cottontail, and it seems he’s hopping down the money trail. According to data from the National Retail Federation’s annual Easter survey, the bunny has quite a pull when it comes to Americans’ wallets.

The survey, which has been a staple for over 15 years, predicts that this year’s Easter holiday spending — including Easter brunch celebrations — has the potential to be a chart-topper, with projections that total spending for Easter 2018 is expected to be the second highest in NRF survey history.

Click through to see how you can have the best Easter for less, and find out the expected numbers for this holiday.

Easter 2018 by the Numbers

GOBankingRates went on a financial Easter egg hunt, breaking down the numbers for you to get a glimpse of the holiday’s effect on your wallet.


That’s the percentage of Americans who are expected to celebrate the holiday this year, with the average bill coming out to $150 per person. Plan ahead and click through to see if your bank is open on Good Friday — otherwise, the Easter bunny might have to postpone his visit.


According to the NRF, that’s the amount that is projected to be spent on Easter goodies in 2018, which is $200 million less than last year’s total of $18.4 billion.


That’s how much more men are likely to spend versus women when it comes to Easter.


This whopping percentage bodes well for kids who are hoping for a sweet Easter basket — 89 percent of respondents plan to celebrate the holiday with some sweet, sugary candy purchases.

Don’t Miss: Spoil Your Kids With This Easter Basket Under $10


This figure is the percentage of survey respondents who cited that their Easter plans are to “visit with family and friends,” which just goes to show there are some things money can’t buy.

Click through to keep reading about Easter activities.