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9 Car Brands That Define Wealth and Prestige

August 16, 2024

3 min Read

Written by Yaël Bizouati-Kennedy

Edited by Ashley Barnett

©Cadillac Pressroom

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Cars can be status symbols and objects of pride to their owners, even defining financial and professional success for some people. Yet, when it comes to which car brands define wealth and prestige, some of them might surprise you.

Indeed, thinking of cars defining an elite status in society often conjures images of a Ferrari, a Maserati or a Rolls-Royce, for instance.

Yet, contrary to popular belief, while a SoFi report listed a few brands that are well-known for their price tag and status, it also listed ones that are more accessible — albeit still pricey.

As Edmunds reported, “the line between a luxury car and a mainstream car is blurrier today than ever,” adding that in turn, “the price gap also narrows.”

The SoFi report noted that brands popular with rich Americans generally “have a reputation for superior performance, craftsmanship, high-quality materials (inside and out), and advanced technology.”

“They also may have extra amenities to make them more comfortable and attractive, and to provide a better driving experience,” according to SoFi.

Of note, while many wealthy Americans drive luxury vehicles, an Experian Automotive study found that 61% of households with an income of more than $250,000 don’t drive luxury brands. Instead, they drive less showy cars, such as Hondas, Toyotas and Fords, according to a Ramsey Solutions article.

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Here are some car brands that define wealth and prestige and which appeal to high earners, according to SoFi.

Acura

As SoFi noted, this brand “is known for offering buyers more bang for their buck.”

Audi

This German brand increased its popularity in the U.S. in the 80s, according to SoFi, notably with its Quattro model, an all-wheel-drive sport coupe.

BMW

According to SoFi, this brand is “the best-selling luxury auto worldwide.”

Cadillac

Cadillac — owned by General Motors — is the country’s “most prestigious domestic luxury automaker,” according to SoFi. While the brand generally appeals to older drivers, younger drivers like the Escalade SUV and CTS sport sedan models, SoFi noted.