Traveling Rich: The Jaw-Dropping Cost To Vacation in Big Sur Like the Wealthy

Bixby Bridge (Rocky Creek Bridge) and Pacific Coast Highway at sunset near Big Sur in California, USA.
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Many people plan a trip to Big Sur along California’s central coast by booking a comfortable hotel room and packing up the family car. But for those dreaming of a vacation on the level of the financial elite, the experience is vastly different.

To let you in on what you’re missing, LaDell Carter, founder and lead travel designer at Royal Expression Travels, offered us a peek at a Big Sur getaway that redefines luxury. Picture private jets, chauffeured luxury vehicles and world-class accommodations where every detail of your stay is meticulously curated. 

Here’s an idea of what it costs to vacation in Big Sur like the wealthy.

Traveling by Jet to Big Sur

The first leg of your luxury journey involves flying to Monterey, California. But you won’t fly commercial. Instead, you’ll fly on a private jet.

“Picture this: an elite car ambassador retrieves you from your residence in one of our exquisite vehicles, whisking you away to the nearest private aviation terminal,” Carter began. “Your journey begins aboard a heavyweight jet at Monterey Regional Airport (MRY), the ultimate in speed and luxury. Seating up to 12 passengers with nonstop service, this jet ensures a seamless experience. Our dedicated flight ambassadors cater to your every culinary whim, providing personalized food and beverage selections. This unparalleled service ranges from $90K to $125K.”

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Car Service From Monterey

The upgraded transportation doesn’t stop once you land. In other words, no taxi cab or Uber for you. Instead, you’ll have your pick of luxurious vehicles, complete with your own personal chauffeur.  

Next, Carter said, you’ll touch down in Monterey, where her company’s ground ambassadors will present a selection of your favorite vehicles — from the timeless elegance of a 1938 Rolls Royce Phantom III to the sleek sophistication of a Porsche 911 4S. 

“Embark on the iconic 17-mile drive to Big Sur, a utopia of relaxation,” she continued. “Our car services start at $1,200 per day, complete with drive ambassadors to navigate the scenic routes.”

Taking in the Luxuries of Big Sur

Once you arrive at Big Sur, luxury reaches a whole new level. 

“In Big Sur, luxury awaits in every corner,” said Carter. “Stay at the world-renowned Post Ranch Inn, where your Jacuzzi tub hangs over a cliff with breathtaking views of the Pacific Ocean. Rates start at $4,000 per night. 

“For those seeking adventure, Ventana Big Sur offers luxurious, rustic cottages nestled among meadows and redwoods. Enjoy private hot tubs, fireplaces and serene vistas, starting at $5,000 per night. 

“For the ultimate exclusive experience, opt for a villa, fully staffed to meet your every desire, with rates starting at $20,000 per night.”

Indulging in a Bespoke Itinerary

You won’t want to stay indoors during your Big Sur vacation because a wide variety of magnificent activities will be waiting. 

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“Your bespoke itinerary includes diving with the Dive Butlers at Point Lobos State Preserve, exploring lush kelp forests and vibrant marine life at Whalers Cove and Bluefish Cove,” explained Carter. “Embark on a private eco-raft ocean safari, getting up close with magnificent whales, including humpbacks, orcas and blue whales.

“Surf the legendary breaks near Ghost Tree, Willow Creek and Molera Beach with guidance from our expert surf ambassadors. Hike through Big Sur’s old-growth redwood trails, secret waterfalls and stunning beaches with Big Sur Guides and Hiking. Cycle along the legendary Highway 1 or tackle the challenging Rocky Ridge Trail in Garrapata State Park. For a more moderate ride, explore Old Coast Road between Bixby Bridge and Andrew Molera State Park.”

The Bottom Line

Carter said that the total costs for what she described as a “handcrafted lifestyle experience” can reach up to $250,000, depending on the length of your stay. 

“Indulge in the ultimate luxury and adventure that only Big Sur can offer, with every detail meticulously curated for an unforgettable journey,” she said.

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