Chip and Joanna Gaines started their Magnolia Homes construction and design business with the goal of making over their hometown of Waco, Texas, one house at a time, not expecting to become reality television stars thanks to the hit HGTV show “Fixer Upper.”
They’ve since turned their TV success into a veritable empire that includes their Magnolia Market shops, a restaurant, books, a magazine, a realty company, luxury property rentals and a product line with Target.
Learn more about the home renovation super couple:
- Net worth: $18 million (combined)
- Chip Gaines age: 43
- Joanna Gaines age: 40
- Primary sources of wealth: television and businesses
- Career highlight: five seasons of “Fixer Upper”
Click through to find out how the Gaines became extremely successful celebrity entrepreneurs.
Chip and Joanna Gaines Net Worth: $18M
Chip and Joanna Gaines are each worth a cool $9 million, according to Celebrity Net Worth. The Texas-based husband and wife team gained fame when they began appearing on HGTV’s “Fixer Upper” in 2013, charming audiences with both their banter and talent for transforming dilapidated homes into dreamy farmhouses — complete with lots of shiplap.
The Gaines had been running Magnolia Homes and Magnolia Market — a marketplace in Waco — since before the show began, but they’ve added to their net worth by expanding the Magnolia brand to include a number of new business ventures, like the Magnolia Seed and Supply.
Chip and Joanna Gaines met when they were both working and living in Waco, and tied the knot in 2003. They have four children together — Drake, Ella, Duke and Emmie Kay — and are expecting a baby boy this summer. Although Chip and Joanna Gaines divorce rumors have circulated in the media from time to time, the couple has publicly denied that the claims are true.
Chip and Joanna Gaines Magnolia Brand
The Magnolia empire began with Magnolia Homes, the Gaines’ renovation business, and Magnolia Market, originally just a single storefront run by Joanna. The couple closed the original Magnolia Market to focus on raising their children and to give more attention to Magnolia Homes. However, they reopened it in 2014 at a new location — the Magnolia Silos — in downtown Waco. The Market now includes a bakery, a garden and garden shop, and food trucks ready to feed hungry HGTV fans. The Market is also available to shop online.
In addition to their original businesses, the Magnolia umbrella now includes Magnolia Realty, a real estate agency selling homes throughout Texas; the Magnolia Journal, a quarterly lifestyle magazine that costs $20 a year; Magnolia Table, a breakfast and lunch restaurant whose renovation was, of course, featured on “Fixer Upper”; and two luxury rental properties: Hillcrest Estate, which goes for $995 per night, and Magnolia House, which goes for $695 per night.
Joanna also recently launched a kids’ line, Magnolia Kids, which includes children’s furniture and home accessories.
Chip and Joanna Gaines TV Show
“Fixer Upper” not only gave the Gaines the name recognition they used to build their Magnolia brand, but it also has given the couple a large paycheck throughout the years. Chip and Joanna reportedly earned $30,000 for each episode, plus the fees they received from the families whose homes they renovated, E! News reported. That means the couple could take home upward of $510,000 in a single season.
It’s also given them the chance to promote their other businesses, like their restaurant Magnolia Table, which they renovated on the show.
Despite the big TV payday, the Gaines announced in September 2017 that season five of “Fixer Upper” would be their last. Although “Fixer Upper” ended in April 2018, its spinoff show, “Fixer Upper: Behind the Design,” is currently airing on HGTV.
Chip and Joanna Gaines Target Line
Target has recently been expanding its home brand offerings — including a new 750-piece Made By Design collection that launches on June 23, 2018 — and the megastore’s collaboration with the Gaines for the Hearth & Hand With Magnolia collection has been part of its home collection push.
The multiyear collaboration launched in November 2017 with a 300-piece collection, with most items priced under $30. The latest Hearth & Hand With Magnolia collection was launched on June 17, 2018, and includes a variety of home office and desk supplies and decor.
Chip and Joanna Gaines Books
The Gaines have also gotten into the book business, with Chip releasing his autobiography, “Capital Gaines: Smart Things I Learned Doing Stupid Stuff,” in October 2017. The book is now a New York Times No. 1 best-seller.
In April 2018, Joanna released the “Magnolia Table” cookbook, which features the classic, homestyle recipes served at their restaurant, Magnolia Table. The book — which retails for $30 — sold 169,000 copies in its first week of sale, making it the best-selling cookbook of the last two years, Publishers Weekly reported. Joanna’s design book, “Homebody,” is due out in the fall and is currently available for pre-order.
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