What the Richest Influencers Earn per Instagram Post
Written by
Stacy Sare Cohen
Edited by
Jenna Klaverweiden
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The payout the richest influencers earn for a single post on Instagram is staggering — often rivaling the price of a luxury home or what many people earn over a lifetime. And leading brands with big marketing budgets are more than willing to pay the fee to gain access to their millions of followers and high engagement levels reported by the site’s metrics, while influencers become the face of their brand. In some cases, wealthy influencers monetize their own platforms, turning fan loyalty into a serious revenue stream.
Instagram generated an estimated $29 billion in annual revenue in 2025, up from $23 billion in 2023, according to Statista. As a visual platform, Instagram reflects broader marketing trends toward mobile and video content, with stories, reels and livestreams emerging as some of the most effective formats for engaging audiences and driving sales, according to a report by Creator Economy Market.
Here’s a closer look at how much money some of the richest influencers earn per Instagram post, based on the most recent data from Hopper HQ, along with a snapshot of who they are and some brands behind their earnings.
Also see how the world’s nine richest billionaires spent their first $1 million.
Cristiano Ronaldo
- Earnings per Instagram post: $3.432 million
- Followers: 670 million
- Instagram handle: @cristiano
This global soccer star from Portugal has signed several brand deals, including a lifetime $1 billion deal with Nike, and he endorses items from Herbalife and TAG Heuer, according to Fair Observer. He also endorses CR7-branded hotels, health clubs, underwear and lifestyle merchandise, the outlet reported.
Lionel Messi
- Earnings per Instagram post: $2.731 million
- Followers: 511 million
- Instagram handle: @leomessi
One of the world’s highest-paid soccer stars, according to Forbes, the Argentina-born and eight-time Ballon d’Or winner Messi has sponsors with various brands, including sportswear, beverages and luxury brands, and long-term relationships with Adidas and Pepsi.
Selena Gomez
- Earnings per Instagram post: $2.56 million
- Followers: 416 million
- Instagram handle: @selenagomez
Singer, actress and founder of cosmetics brand Rare Beauty, Gomez is “one of the most famous women on the planet,” according to Vogue Business, which also noted that she has a cultural and emotional impact, opening up to her Gen Z audience about her struggles with lupus and bipolar disorder.
Kylie Jenner
- Earnings per Instagram post: $2.395 million
- Followers: 391 million
- Instagram handle: @kyliejenner
Jenner is an entrepreneur whose Instagram platform has focused on growing her beauty and fashion brands, Kylie Cosmetics and Khy, respectively, which frequently partner with consumer brands and designers. According to a Beauty Inc. interview cited by People, her small cosmetics company started in 2015 with a few beauty products and has expanded into an empire, earning $350 million in net sales.
Dwayne ‘The Rock’ Johnson
- Earnings per Instagram post: $2.382 million
- Followers: 391 million
- Instagram handle: @therock
On Instagram, Johnson promotes his energy drink, which is “packed with electrolytes,” according to the Zoa Energy company, which he co-founded. He uses humor in his campaigns, implying that the drink gives you “Big Dwayne Energy.” His social media presence amplifies his commercial partnerships.
Ariana Grande
- Earnings per Instagram post: $2.272 million
- Followers: 372 million
- Instagram handle: @arianagrande
Two-time Grammy winner and “Wicked” star Ariana Grande has built a powerful brand beyond music, with partnerships that span fashion, beauty and lifestyle brands.
Grande also promotes her own beauty brand, R.E.M. Beauty, and award-winning fragrance line, Ariana Grande Fragrances, which recently launched a limited-edition Glinda fragrance sold at major retailers. Past endorsements include Givenchy, Reebok, Starbucks and T-Mobile brands.
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