Black Friday may get all the attention, but it’s Cyber Monday that’s quickly becoming one of the biggest shopping days of the year. Known as the online version of Black Friday, when retailers offer huge discounts online, it’s no doubt why the day is such a big deal.
Close to 9 out of 10 retailers will offer a special Cyber Monday promotion, and spending in 2011 topped out at $1.25 billion dollars (yes, with a “b”), making it the biggest Cyber Monday ever.
Below is an infographic detailing the history of Cyber Monday spending since the term was coined back in 2005 (click to enlarge).
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Annual Cyber Monday Spending
- 2005: $484 million
- 2006: $608 million
- 2007: $733 million
- 2008: $846 million
- 2009: $887 million
- 2010: $1.028 billion
- 2011: $1.25 Billion
Most Popular Products
% of Retailers With Increased Sales (2005):
Jewelry/Luxury Items: 89%
Consumer Electronics: 86%
Food, Beverages, or other Gourmet Items: 83%
Furniture and Home Décor: 80%
Busted! Cyber Monday Shopping at Work
49% of Cyber Monday purchases were made from office computers last year. There were more men who shopped online from work than women, at 57.3% of all men and 51.% of all women. However, the 18-24 year-old age group is the most likely to shop Cyber Monday deals on the clock.
Where to Get the Best Cyber Monday Deals
- Online-Only Stores: Average of 46% Off
- Specialty Stores: 43% Off
- Department Store Sites: 40% Off
The average discount in 2010 across all categories was 43% off, but women’s apparel offered the largest discount overall at 44% off.
How Shoppers Find Cyber Monday Deals
29% of shoppers learned about a deal through social media, while 51% found out about promotions via retailer e-mails. Over 7 million consumers plan to use smartphones to shop on Cyber Monday.